Content Marketing

If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes your brand significant. It’s the inspiring copy, the well-thought-out Instagram posts and website design, and…

Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or grammar mistakes. On the other hand, when you have content writing that hits…

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends,…

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s "phygital" (physical + digital) marketing mix. Measuring the ROI of content marketing is definitely possible, if not simple. While there’s no doubt that…

So, you think B2B and B2C marketing are pretty much the same thing? Think again. While these two sides of marketing might throw around the same fancy jargon, their approaches couldn't be more different. Are you a marketing rookie? Or just curious about stepping into the "other side" of marketing? Either way, tuning in to the battle between B2B vs. B2C Marketing can get you one step closer to developing…

If we know one-- or two-- things here at MIG, it’s blogging and content marketing. So if you’re searching for the best blogging platform, you’ve come to the right place. Blogging is still one of the best ways to market yourself at a low cost and high return on investment. Studies show that companies with a blog generate 67% more leads than those without one. However, success only comes if…

What is a Sales Funnel? The "Sales Funnel" is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company's product or service. It is a way to visualize, measure, and optimize the performance of a company's sales and marketing efforts. Commonly broken down into early, middle, and late stages, the sales funnel allows company's to see the various aspects of acquiring,…

Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally, 39% believe that content…

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! 😜) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success. How can you gather…

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to drive business growth. Social platforms can help you connect with your customers, increase awareness about…