Content Marketing

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later. How can you make the kind of content that sticks with your target audience? Learn the tips and tricks…

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it's all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. But that’s not all. Did you know that AI is taking over the internet? Now that robots are answering users’ burning questions, we need to…

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search…

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into…

The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing - check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to $242.80 billion by 2024.…

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can…

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI claims and the entire marketing community is up in flames! We think we are at…

If you're a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today's ever-evolving digital technologies and trends. But why is digital marketing so important? B2B marketing may…

The opportunity in Big Data for marketing lies in how to better reach customers with your messages in a way that gets them to act. But, it is challenging to really grasp how to best use your data and convert it into results. Big Data for Marketing is easy to say but hard to do. How do you convert big data into into real business insights that drive real business…

Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a need and drive their audience to act. In some ways this task is more challenging…