Marketing Strategy

Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of storytelling to truly get what we want in life and in business. Storytelling has played a major role in human communication since the beginning of time. We use stories to share ideas, connect with strangers, and create meaning in our lives. It’s no surprise that storytelling…

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising. Image Source Key…

Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your…

B2B marketing automation remains a popular topic among data-driven marketers. Social Media Today’s “State of Marketing Automation” report found that 3 out of 4 marketers now use automation tools. Other data shows that thriving businesses readily embrace marketing automation. 72% of successful companies are all-in on the technology, while only 18% of unsuccessful ones are. Image Source: StartUpBonsai So, B2B marketing automation definitely works — but enough about everyone else.…

Closing a single deal often involves several contacts with a high-quality prospect. Even after the sale, your team is likely committing hours to managing relationships, answering questions, fulfilling orders and providing other support services via phone calls, emails, meetings, social media and other channels. It adds up. Multiply that by the number of customers you have — and aim to have as you grow and expand your business — and…

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing. Image Source Key Takeaways:…

You created a beautiful and helpful website for your organization to serve your supporters, constituents, and all of your audiences. But, as with most things, the work isn’t over now that it’s built. To keep that website helpful and running smoothly, you’ll need to perform website maintenance. Keeping up with website maintenance ensures the site continues to be a useful asset for your cause and increases its longevity. Want a…

Small businesses rely on outreach to stand out from the competition, raise brand awareness, and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Whether you run a dog training business, dance studio, or flower shop, these…

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.…

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as…