Article by Giana Reno

  • a woman looking over a graphic representative of all of the marketing channels her company is successfully managing

    Overcoming 3 Common Challenges of Omnichannel Marketing

    28 Aug 2023 in Content Marketing

    Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel

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  • This image features an electronic brain representing AI hovering over a business suit.

    5 Questions to Ask AI to Help Develop Marketing Personas

    01 Aug 2023 in Artificial Intelligence

    Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can

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  • a robot holding a pen

    12 Smart AI Content Writing Tools To Try Today

    25 Jul 2023 in Artificial Intelligence

    Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung

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  • woman overjoyed showing that she is a b2b marketing expert

    Top B2B Marketing Experts to Follow

    12 Jul 2023 in Content Marketing

    Ever feel like you’re drowning in a sea of marketing advice, unsure who to trust? Well, we’ve got your lifeboat right here. We’ve scoured the digital universe to bring you the Top B2B Marketing Experts you absolutely must follow. Why? Because these aren’t just any marketers; these are the rockstars, the game-changers, the ones who’ve

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  • You have to advertise online to reach your target audience, but how do you know which strategies work? We’ve broken down seven techniques for getting started.

    Ready To Advertise Online? 7 Strategies To Get Started

    11 Jul 2023 in Marketing Strategy

    Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what

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  • Which Is the Best Blogging Platform for You?

    27 Jun 2023 in Content Marketing

    If we know one– or two– things here at MIG, it’s blogging and content marketing. So if you’re searching for the best blogging platform, you’ve come to the right place. Blogging is still one of the best ways to market yourself at a low cost and high return on investment. Studies show that companies with

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  • a wind-up marketer who is unlocking the potential of automated marketing to get more work done

    Automated Marketing: The Only Guide You’ll Ever Need

    22 Jun 2023 in Marketing Strategy

    Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover

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  • Leverage these social media strategies to bring attention to your auction.

    3 Proven Social Media Strategies for Nonprofit Auctions

    13 Jun 2023 in Social Media

    Social media is one of the best tools nonprofits have to promote events and get the word out about the fundraisers. By generating engaging content online, your organization can easily expand its reach, increase event registration numbers, and bring in more revenue for your cause. This is especially true when advertising auctions. To make your

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  • The Best SEO Strategies That Actually Work Today

    07 Jun 2023 in Search Marketing

    For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past.

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  • A girl checking on the three maintenance tasks every nonprofit should prioritize.

    3 Critical Nonprofit Website Maintenance Tasks to Prioritize

    06 Jun 2023 in Marketing Strategy

    You created a beautiful and helpful website for your organization to serve your supporters, constituents, and all of your audiences. But, as with most things, the work isn’t over now that it’s built. To keep that website helpful and running smoothly, you’ll need to perform website maintenance. Keeping up with website maintenance ensures the site

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