Artificial Intelligence

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your…

Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say…

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. We’ve done our due diligence and uncovered nine disadvantages of AI you…

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. But before you buy a ticket for…

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has…

It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology.  They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such person is Howard Dresner, the Chief Research Office and founder of Dresner Advisory Services. I first met Howard over 30 years ago…

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type of AI-powered solution in your martech stack. But many marketers still do not understand the benefits of AI and machine learning…

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to be significantly better than they would be for a single non-personalized campaign. There are various…

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any pitfalls when it comes to using AI in marketing. A survey carried out by data analytics firm Teradata found that 80% of enterprise-level organizations were already using…

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It’s exciting stuff for sure, but what exactly does advanced AI technology have to do with your marketing strategy? Quick Takeaways: Deep learning is how…