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To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership…

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked "what do I have to say that is unique, valuable and helpful?" I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider's point of view from my 25 years as…

Change is the only constant in the world of digital marketing–especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with…

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here's what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It's not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that…

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels. Omnichannel marketing…

Great marketers are always on the hunt for the next big thing. The allure of new strategies, innovative tools, and cutting-edge technologies is undeniable. They promise to revolutionize our performance, to catapult our content to the top of the digital heap, and to keep us one step ahead in the race for online visibility. Yet, there's one strategy that remains steadfast in both its importance and its ability to deliver…

If you want to be successful in digital marketing, you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It's a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how…

Too many conversations about artificial intelligence assume a binary. Either the robots replace the people in a particular role or use case, or they don’t. This black-or-white thinking could be appropriate in limited applications. Machines and automation are replacing humans in various functions. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Changes in the workforce will be inevitable…

One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I've ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak? Stick around and I’ll fill you in. Key…

Google, the world's leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it's a necessity. But…

Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It's like they've got a secret weapon, right? Well, they do, and it's called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it's a never-ending cycle. Generative AI has the power to support the process of creating human-written and still original content. It's also capable…

Ever felt like you're playing catch-up in the bustling world of business-to-business marketing? You're not alone. While there's a deluge of resources catering to the B2C marketer, those in the B2B realm often find themselves in a scavenger hunt, adapting consumer-focused content to fit their unique needs. It's like trying to fit a square peg into a round hole – it just doesn't quite work. But fear not, fellow B2B…

In today's digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business, because it allows a business to connect directly with customers. It can also enhance various aspects of business…

The digital landscape is a place where change is the only constant, where today's winning strategy might be tomorrow's old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you're trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of…

We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%.…

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to? It's vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling behind your competitors. If you haven't changed up your content strategy in the last 12 months, it's time to take stock, figure…

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through them to determine which will provide the results you need. Your eyes scroll down the…

There's a lot of hype around Agile marketing, which might make the subject seem daunting. Don't know where to start? (Hint: you're in the right place!) The framework brings with it a set of terms, tools, and tactics that are unfamiliar to many marketers. Usually, newcomers are at the main disadvantage since they have yet to work on dedicated Agile teams. As proof of that point, recent studies show that…

Ever feel like your social media metrics are whispering secrets to you? Like they're trying to tell a story about your audience, your brand, and your online performance? Well, you're not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Each metric holds a…

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your…