Vertical SaaS Vs. Horizontal SaaS: What Works for You?
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker's triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either. In the world of Software as a Service (SaaS), there are…
3 Tips for How Marketers Can Partner With Industry Experts
The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is constantly changing, and “we continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness.” This never…
5 Simple Ways Beginners Can Beat the Competition at PPC
The right PPC strategy is a surefire way to increase visibility and SEO. Figuring out how to best your competitors in this field can really give your business or brand the upper hand. Keep reading to find out how! Quick Takeaways PPC is an essential marketing strategy can increase visibility and SEO Delivering value to customers and leveraging PPC hacks are vital for success Keep your PPC text ads fresh…
Secrets to Help You Succeed in B2B Content Marketing
Looking for a smart way to sell your stuff and make meaningful connections with your business partners at the same time? B2B content marketing might be your golden ticket. All you have to do is create content to read, watch, or listen to that's helpful and interesting for your audience. The best part is that while your audience is enjoying your content, you're also showing off your products or services.…
12 Smart AI Content Writing Tools To Try Today
Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say…
Keyword Clustering: The Only Guide You’ll Need
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update, the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn't mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a…
What You Need to Know About Google Analytics 4 (GA4)
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. This update is essential for B2B marketers tracking ads, lead generation,…
ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade
AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of…
Once Upon a Brand: The Power of Storytelling in Marketing
Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of storytelling to truly get what we want in life and in business. Storytelling has played a major role in human communication since the beginning of time. We use stories to share ideas, connect with strangers, and create meaning in our lives. It’s no surprise that storytelling…
Powerful Visual Content Marketing: Why and How?
Photos. Videos. Infographics. Animations. Data visualizations. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience anymore... That is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the data behind the power of visual content marketing. Quick Takeaways: Visual content is vastly preferred by consumers Visual content drives…
The Complete Guide to Audience Research, Segmentation, and Targeting
How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful marketing strategy. However, proper segmentation rarely gets the time and attention it requires. A survey of 1,600 marketers found that a shocking 65% never or rarely conduct audience research. Image Source Those marketers are missing out. The same study showed that those who do research their audience are over 3x more…
11 Types of CTAs You Can Use to Drive Conversions
Without well-crafted CTAs, or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide your site visitors towards making a purchase with the click of a button. Effective CTAs…
The B2B Marketer’s Guide to Creating Irresistible Lead Magnets
So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…
Top B2B Marketing Experts to Follow
Ever feel like you're drowning in a sea of marketing advice, unsure who to trust? Well, we've got your lifeboat right here. We've scoured the digital universe to bring you the Top B2B Marketing Experts you absolutely must follow. Why? Because these aren't just any marketers; these are the rockstars, the game-changers, the ones who've been there, done that, and got the ROI to prove it. They're the pioneers who've…
5 Ways to Create Super-Addictive Loyalty Programs
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company the opportunity to gain people’s trust. It has even been found that "84% of consumers…
9 Incredibly Easy Ways To Convert Customers With Paid Content
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they're trying to make a purchase. It's kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. But, it comes at a cost. Ask…
Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions
Conversion Optimization Strategies can feel like trying to find a needle in a haystack. You're probably thinking, "I've got this amazing product or service, but how do I get people to actually convert on my site?" The answer is not as elusive as you might think. It's all about understanding and implementing effective Conversion Optimization Strategies. Sure, it sounds intimidating - maybe even a bit technical. But trust me, once…
Ready To Advertise Online? 7 Strategies To Get Started
Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising. Image Source Key…
When Location Matters: How to Reach Customers on Social Media
Location-based social media can help your business target your local audiences and acquire new customers. Todays social media-reliant consumers expect businesses to meet them where they are. Learn how to engage with and expand upon your local customers with the tips below: Quick Takeaways: Location-based social media can help businesses target local audiences Optimizing location services can lead to the acquisition of new customers, a boost in search visibility, and…
6 Decision Intelligence Tools You Should Be Using Right Now
Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your…