We know only too well that a brand is the basis of trust between you and your customer. You place that same trust in our hands when you let us create your content. We’ve built on, enriched, and delivered this trust for organizations of all sizes and shapes, from unknown small businesses to the biggest brands in the industry. And so, we care as deeply about your reputations as we do about ours.

The MIG research team uses an unbeatable combination of the best minds in the industry and the latest, AI-based keyword research tools to understand online consumer behavior. More importantly, we start out by understanding your audience and your customers, and then attempt to map out exactly how they proceed on their journey towards purchase.

We create foolproof content strategies in close collaboration with your marketing team. What’s more, you get to approve each and every piece of content well in advance. The traction that our articles get as soon as they’re published will do the talking for itself.

You own the full copyrights to the content that we create for you. They are all published under a byline of your choice.

Every piece of content we create undergoes a comprehensive and stringent editing process with checks for spelling, grammar, readability, plagiarism, audio-visual copyrights and credits, technical and factual accuracy of advice, sources of research cited, relevance of examples used, as well as optimization for Google rankings and conversions.

For the first few articles, we offer unlimited (that’s right — unlimited) revisions to be sure our articles conform to your messaging guidelines, voice, and tone, reflect your culture and brand personality, and advocate your company’s mission.

We strive for publish-ready content after these first few weeks and it’s very, very rare that any piece of content goes through multiple rounds of revisions. Our team is that good! However, we are happy to make revisions after the onboarding period, as long as they’re requested within 2 weeks of the delivery date.

Your website is the most effective (from a conversions point of view) to post your content, so ideally your blog should serve as your content hub. That said, the content strategy we define together might include e-resources on microsites that you own, thought-leadership articles on other websites (such as industry journals), syndication to relevant online publications, and supporting posts on social media and email.

Why not? Think of lovable bunnies with robotic efficiency and you can picture our writers!

Every client is assigned 1 lead writer, 1 backup writer, 2 editors (yes, we take it that seriously), 1 branding and marketing lead, and 1 quality assurance team member. This breakdown allows for a true understanding of your company’s needs and business objectives. It also offers a fallback in the form of a backup writer who is already up to speed with your content strategy.

Our strategy includes customized, highly tactical SEO and PPC recommendations that are sure to work for you. We have some of the most experienced digital marketing consultants on our team and we can work with you multichannel promotion, including search, social media, email, and mainstream digital media.

Today, Google sends over two-thirds of all visitors on average to any website out there. There are over two hundred large and small factors based on which the Google algorithm decides to display your site for a particular search query or keyword.

We’ll run your site through a plethora of SEO tools and analyze it for every one of these ranking factors. Based on this, a couple of the world’s top SEO experts (yes, you read that right) will give you a prioritized list of on-site and off-site actions that will significantly increase your Google rankings and click-throughs.

The short answer is yes. Links and content are the two unchanging fundamentals on which Google’s ranking algorithm is built. While search engines have minimized “gaming” and unscrupulous link building practices over the years, relevant, high-authority links invariably help your content float to the top of search results.

Our PRO package puts in place a link “earning” strategy that brings in PR and authority for your brand, a wider reach for your content, and extra love from Googlebot.

Before we begin, our team will outline and help you choose a set of Key Performance Indicators (KPIs) that tie in your content marketing with your overall business goals. Our monthly reports will then show you progress over time on metrics — such as content reach and impressions, organic traffic to your website, Google rankings, click-through rate, number of keywords you show up for, and conversions (steps towards sales) — that make it easy for you to tell if you’re meeting your KPIs or not.

Content marketing and SEO take time to deliver lasting results. While you’ll see a bump in the number of your web visitors and the keywords that bring them in quite soon, it can take around 6 to 8 months to see permanent upticks in business goals such as leads and conversions. Rest assured we’ll be looking out for results more often and more eagerly than you!

While packages are designed to fit different business sizes, verticals, and marketing budgets, the fastest way is to schedule a quick call with us. We’ll ask you some specific questions that will give you a better understanding of your target audience and the best ways to reach them. You’ll then have more clarity to choose a package you can run with.

We ask for a 12-month commitment because the results of our work take time. However, we allow for cancelation with 30-days notice any time after the first 3 months.

Shortly after signing up, we’ll introduce you to our team over a 30-minute kickoff call. There, we’ll cover the onboarding timeline, how we deliver content, and work together on a “briefing document” that will jumpstart our SEO research!

Two weeks later, you receive 50-75 focus keywords, 100 topic headlines, and two “test” articles that will give you a bird’s eye view of how the content strategy will pan out over the next 12 months. We’ll also host a 30-minute onboarding call where we walk you through your new content marketing plan, set expectations, and show you how to maximize results at each step of the way!