Social Media

In today's digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business, because it allows a business to connect directly with customers. It can also enhance various aspects of business…

Location-based social media can help your business target your local audiences and acquire new customers. Todays social media-reliant consumers expect businesses to meet them where they are. Learn how to engage with and expand upon your local customers with the tips below: Quick Takeaways: Location-based social media can help businesses target local audiences Optimizing location services can lead to the acquisition of new customers, a boost in search visibility, and…

Social media is one of the best tools nonprofits have to promote events and get the word out about the fundraisers. By generating engaging content online, your organization can easily expand its reach, increase event registration numbers, and bring in more revenue for your cause. This is especially true when advertising auctions. To make your upcoming auction a success, you need to keep attendees engaged before and during the event.…

Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your audience is there. It’s time you go meet them! Consumers go there to browse, get inspired, shop, like, comment and engage with brands just like yours. What started as a strictly picture-sharing platform has transformed into much more as the industry demands. From pictures to…

LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement among B2B marketers. Our most recent Sagefrog B2B Marketing Mix Report examining marketing trends for the year ahead found that of the B2B marketing professionals surveyed, 41% will…

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I'm sure you've realized by now that keeping up with the social media algorithms isn't easy. It can take several days of uninterrupted efforts to get your initial plan together. But it’s…

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And less than 7% of e-commerce brand's website traffic! Maybe that's why a recent survey shows that CEOs are not…

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry. While organic and unpaid growth is easy and versatile on LinkedIn, paid…

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March 2022,1 contributing to the staggering 11.4 million US job openings.2 The high percentage of workers…