Keyword Clustering: The Only Guide You’ll Need
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update, the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn't mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a…
ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade
AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of…
Powerful Visual Content Marketing: Why and How?
Photos. Videos. Infographics. Animations. Data visualizations. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience anymore... That is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the data behind the power of visual content marketing. Quick Takeaways: Visual content is vastly preferred by consumers Visual content drives…
The Complete Guide to Audience Research, Segmentation, and Targeting
How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful marketing strategy. However, proper segmentation rarely gets the time and attention it requires. A survey of 1,600 marketers found that a shocking 65% never or rarely conduct audience research. Image Source Those marketers are missing out. The same study showed that those who do research their audience are over 3x more…
11 Types of CTAs You Can Use to Drive Conversions
Without well-crafted CTAs, or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide your site visitors towards making a purchase with the click of a button. Effective CTAs…
The B2B Marketer’s Guide to Creating Irresistible Lead Magnets
So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…
Top B2B Marketing Experts to Follow
Ever feel like you're drowning in a sea of marketing advice, unsure who to trust? Well, we've got your lifeboat right here. We've scoured the digital universe to bring you the Top B2B Marketing Experts you absolutely must follow. Why? Because these aren't just any marketers; these are the rockstars, the game-changers, the ones who've been there, done that, and got the ROI to prove it. They're the pioneers who've…
9 Incredibly Easy Ways To Convert Customers With Paid Content
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they're trying to make a purchase. It's kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. But, it comes at a cost. Ask…
Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions
Conversion Optimization Strategies can feel like trying to find a needle in a haystack. You're probably thinking, "I've got this amazing product or service, but how do I get people to actually convert on my site?" The answer is not as elusive as you might think. It's all about understanding and implementing effective Conversion Optimization Strategies. Sure, it sounds intimidating - maybe even a bit technical. But trust me, once…
Analytics In The Age of Mobile: 5 Ideas To Track Your Success
Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Read on to discover how to harness the power of modern technology and mobile analytics for your business. Quick Takeaways: Businesses must prioritize mobile analytics to understand and capitalize on customer behavior Tracing purchases helps to gain deeper insights into campaign effectiveness Mobile Analytics allows businesses to analyze…