Social Media Marketing in 2023: The Smart Marketer’s Handbook
The digital landscape is a place where change is the only constant, where today's winning strategy might be tomorrow's old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you're trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of…
Is Conversational Content Finally a Reality?
We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%.…
A B2B Content Marketing Strategy That Works in 2023
Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to? It's vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling behind your competitors. If you haven't changed up your content strategy in the last 12 months, it's time to take stock, figure…
How to Write Headlines That Grab Attention and Convert
Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through them to determine which will provide the results you need. Your eyes scroll down the…
What Is Agile Marketing? Everything You Need To Know
There's a lot of hype around Agile marketing, which might make the subject seem daunting. Don't know where to start? (Hint: you're in the right place!) The framework brings with it a set of terms, tools, and tactics that are unfamiliar to many marketers. Usually, newcomers are at the main disadvantage since they have yet to work on dedicated Agile teams. As proof of that point, recent studies show that…
14 Social Media Metrics That Drive Results in 2023
Ever feel like your social media metrics are whispering secrets to you? Like they're trying to tell a story about your audience, your brand, and your online performance? Well, you're not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Each metric holds a…
Vertical SaaS Vs. Horizontal SaaS: What Works for You?
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker's triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either. In the world of Software as a Service (SaaS), there are…
3 Tips for How Marketers Can Partner With Industry Experts
The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is constantly changing, and “we continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness.” This never…
5 Simple Ways Beginners Can Beat the Competition at PPC
The right PPC strategy is a surefire way to increase visibility and SEO. Figuring out how to best your competitors in this field can really give your business or brand the upper hand. Keep reading to find out how! Quick Takeaways PPC is an essential marketing strategy can increase visibility and SEO Delivering value to customers and leveraging PPC hacks are vital for success Keep your PPC text ads fresh…
Secrets to Help You Succeed in B2B Content Marketing
Looking for a smart way to sell your stuff and make meaningful connections with your business partners at the same time? B2B content marketing might be your golden ticket. All you have to do is create content to read, watch, or listen to that's helpful and interesting for your audience. The best part is that while your audience is enjoying your content, you're also showing off your products or services.…