Name: 9 Incredibly Easy Ways To Convert Customers With Paid Content
Uploaded: 2023-07-11T09:00:00-04:00
Channel: Michael Brenner
Description: Discover the power of paid content and start using it to communicate value, establish trust, and convert customers.

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

9 Incredibly Easy Ways To Convert Customers With Paid Content

11 Jul 2023 in Content Marketing

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route
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When Location Matters: How to Reach Customers on Social Media

10 Jul 2023 in Social Media

Location-based social media can help your business target your local audiences and acquire new customers. Todays social media-reliant consumers expect businesses to meet them where they are. Learn how to engage with and expand upon your local customers with the tips below: Quick Takeaways: Location-based social media can help businesses target local audiences Optimizing location
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6 Decision Intelligence Tools You Should Be Using Right Now

10 Jul 2023 in Marketing Strategy

Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they
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Analytics In The Age of Mobile: 5 Ideas To Track Your Success

09 Jul 2023 in Content Marketing

Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Read on to discover how to harness the power of modern technology and mobile analytics for your business. Quick Takeaways: Businesses must prioritize mobile analytics to understand and capitalize on customer behavior Tracing
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6 Examples of Genius Brand Storytelling You Have to See

08 Jul 2023 in Content Marketing

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes
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Content Marketing Editorial and Writing Services: What to Look For

06 Jul 2023 in Content Marketing

Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with
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The B2B Marketer’s Handbook of Marketing Automation

05 Jul 2023 in Marketing Strategy

B2B marketing automation remains a popular topic among data-driven marketers. Social Media Today’s “State of Marketing Automation” report found that 3 out of 4 marketers now use automation tools. Other data shows that thriving businesses readily embrace marketing automation. 72% of successful companies are all-in on the technology, while only 18% of unsuccessful ones are.
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

03 Jul 2023 in Content Marketing

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for
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Top Content Marketing Agencies 2023

30 Jun 2023 in Content Marketing

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s “phygital” (physical + digital) marketing mix. Measuring the
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How to Use Sales Automation to Maximize Lead Gen

28 Jun 2023 in Marketing Strategy

Closing a single deal often involves several contacts with a high-quality prospect. Even after the sale, your team is likely committing hours to managing relationships, answering questions, fulfilling orders and providing other support services via phone calls, emails, meetings, social media and other channels. It adds up. Multiply that by the number of customers you
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