Article by Michael Brenner

  • pensive man wearing glasses thinking about ai for small business marketing

    Can Small Businesses (Really) Use AI for Marketing?

    Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools

    Read Full post
  • business woman drinks coffee and listens to marketing podcasts

    14 Marketing Over Coffee Podcasts You Need To Hear

    Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Wall. And no surprise, he and his co-host, Chris Penn, are still churning out some great content. So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most

    Read Full post
  • photo shows chimpanzee in business clothes working on fintech content marketing

    The Complete Guide to Fintech Content Marketing

    The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing – check out this graphic

    Read Full post
  • AI robot whispering effective chatGPT prompts for digital marketing to business man

    111 ChatGPT Prompts to Level Up Your Digital Marketing

    If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing

    Read Full post
  • photo shows happy tour guide woman standing and pointing as she gives tips on b2b digital marketing

    B2B Digital Marketing: The Only Guide You’ll Ever Need

    If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s

    Read Full post
  • People looking at big data on computer

    Big Data For Marketing: The Ultimate Rundown

    The opportunity in Big Data for marketing lies in how to better reach customers with your messages in a way that gets them to act. But, it is challenging to really grasp how to best use your data and convert it into results. Big Data for Marketing is easy to say but hard to do.

    Read Full post
  • 6 Ways Nonprofits Can Grow With Content Marketing

    Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a

    Read Full post
  • image shows retro business woman thinking about hiring an inbound marketing agency

    What Can a Specialist Inbound Marketing Agency Do for You?

    What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their

    Read Full post
  • The Complete SEO Checklist for SaaS Companies

    Demand for Software as a Service continues growing at a rapid pace and looks to quadruple in less than a decade. As the industry grows, SEO for SaaS is more vital than ever for companies to remain visible and competitive. The challenge is that SaaS companies live almost exclusively online and must depend more on

    Read Full post
  • AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

    It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world

    Read Full post