Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

How to Write Headlines That Grab Attention and Convert

02 Aug 2023 in Content Marketing

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through
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What Is Agile Marketing? Everything You Need To Know

01 Aug 2023 in Content Marketing

There’s a lot of hype around Agile marketing, which might make the subject seem daunting. Don’t know where to start? (Hint: you’re in the right place!) The framework brings with it a set of terms, tools, and tactics that are unfamiliar to many marketers. Usually, newcomers are at the main disadvantage since they have yet
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Vertical SaaS Vs. Horizontal SaaS: What Works for You?

31 Jul 2023 in Content Marketing

Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You
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Secrets to Help You Succeed in B2B Content Marketing

25 Jul 2023 in Content Marketing

Looking for a smart way to sell your stuff and make meaningful connections with your business partners at the same time? B2B content marketing might be your golden ticket. All you have to do is create content to read, watch, or listen to that’s helpful and interesting for your audience. The best part is that
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Powerful Visual Content Marketing: Why and How?

18 Jul 2023 in Content Marketing

Photos. Videos. Infographics. Animations. Data visualizations. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience anymore… That is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the data behind the power
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The Complete Guide to Audience Research, Segmentation, and Targeting

17 Jul 2023 in Content Marketing

How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful marketing strategy. However, proper segmentation rarely gets the time and attention it requires. A survey of 1,600 marketers found that a shocking 65% never or rarely conduct audience research. Image Source Those marketers are missing out.
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11 Types of CTAs You Can Use to Drive Conversions

17 Jul 2023 in Content Marketing

Without well-crafted CTAs, or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide
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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

13 Jul 2023 in Content Marketing

So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter
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5 Ways to Create Super-Addictive Loyalty Programs

12 Jul 2023 in Strategy

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company
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Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions

11 Jul 2023 in Content Marketing

Conversion Optimization Strategies can feel like trying to find a needle in a haystack. You’re probably thinking, “I’ve got this amazing product or service, but how do I get people to actually convert on my site?” The answer is not as elusive as you might think. It’s all about understanding and implementing effective Conversion Optimization
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