B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what’s coming next.
A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s
Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion? There’s several marketing techniques that will
The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-fire way to increase brand awareness, drive traffic and maximize profits before you’re greeted
If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just
