Article by Lauren Basiura

  • Man in a hazmat Suit holding the antidote to ai taking over SEO

    The Antidote to AI Taking Over SEO: Publish More Content?

    16 May 2023 in Content Marketing

    Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI

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  • photo shows hand crushing soda can and audience engagement

    How to Crush Audience Engagement in 2023

    09 May 2023 in Content Marketing

    Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” –  it’s critical if you want to stand out from the competition and build a loyal following.

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  • template photo shows business team leveling up their content ROI after they chose to include zero party data

    How to Use Zero-Party Data to Level Up Your Content ROI

    02 May 2023 in Content Marketing

    Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and

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  • template image for Marketing Insider Group shows businessman wondering will google penalize AI-generated content

    Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

    25 Apr 2023 in Content Marketing

    Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy, if effective. Not to

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  • template photo shows sunflower wearing sunglasses to share marketing insider group’s article on ClimateTech content marketing

    Content Marketing for ClimateTech

    18 Apr 2023 in Content Marketing

    If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into

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  • template image with piggy bank sharing 7 digital marketing services every business needs

    7 Digital Marketing Services Every Business Needs

    11 Apr 2023 in Content Marketing

    Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options

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  • template image with tired man for marketing insider group’s article on blog posts we’re tired of seeing in 2023

    Blog Posts We’re Tired of Seeing in 2023

    28 Mar 2023 in Content Marketing

    We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As content marketing experts, we know what kind of articles drive traffic to and from your website. It breaks our hearts to see your marketing efforts go to waste with content that isn’t optimized for conversion. If you’re

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  • marketing insider group shares 11 content marketing TED talks

    11 TED Talks Every Content Marketer Needs to Watch

    21 Mar 2023 in Content Marketing

    There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some

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  • marketing insider group shares our awards for best content marketing in 2023

    And the Oscar Goes to… Our 2023 Content Marketing Awards

    13 Mar 2023 in Content Marketing

    In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you

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  • marketing insider group shares 10 amazing TED talks about startup marketing

    10 Amazing Ted Talks About Startup Marketing

    07 Mar 2023 in Content Marketing

    Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your

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