{"id":3359815,"date":"2023-04-17T06:00:35","date_gmt":"2023-04-17T10:00:35","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3359815"},"modified":"2023-04-06T14:52:56","modified_gmt":"2023-04-06T18:52:56","slug":"25-timeless-articles-every-content-marketer-needs-to-read","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/25-timeless-articles-every-content-marketer-needs-to-read\/","title":{"rendered":"25 Timeless Articles Every Content Marketer Needs to Read"},"content":{"rendered":"<p>Over the years, we\u2019ve read (and written) some of the best <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/what-is-marketing\/\">marketing<\/a> articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.<\/p>\n<p>As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don\u2019t have the time to sift through Google SERPs to find the real marketing gems. That\u2019s why we\u2019ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read.<\/p>\n<p><strong><em>Quick Takeaways<\/em><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><em>90.63% of content gets no organic <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/20-ways-boost-website-traffic\/\">search traffic<\/a> from Google<\/em><\/li>\n<li aria-level=\"1\"><em>The best way to use AI platforms, like <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ai-generated-content-marketing\/\">ChatGPT<\/a>, is as a writing tool, not as a shortcut\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>Social media traffic only accounts for 3% of B2B traffic, making it important for you to consider other <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-identify-the-right-digital-marketing-channels-for-your-business\/\">digital channels<\/a><\/em><\/li>\n<li aria-level=\"1\"><em>Outsourcing content creation allows you to save time, publish content consistently, and gain expert advice<\/em><\/li>\n<\/ul>\n<p>Reading up on the best marketing articles is ideal for gaining insight that will promote the growth of your business.<\/p>\n<h2>25 Best Marketing Articles<\/h2>\n<p>No time to sift through Google SERPs? No problem. Here\u2019s 25 of the best marketing articles that every content marketing needs to read.<\/p>\n<h3>1. Why Mass Marketing Will Not Work On Gen Z<\/h3>\n<p><em>By Auntoinette Siu<\/em><\/p>\n<p>It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content \u2013 a stark shift from consumer preferences of the past. <a href=\"https:\/\/digiday.com\/marketing\/the-rundown-why-mass-marketing-will-not-work-on-gen-z-its-all-about-subcultures\/\">This article<\/a> dives into the <em>what, why, and how<\/em> of Gen Z subcultures in hopes to better understand the needs of one of today\u2019s youngest target audiences.<\/p>\n<h3>2. 90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37%<\/h3>\n<p><em>By Tim Soulo<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359816\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1.png\" alt=\"graph shows that 90.63% of pages get no organic search traffic from Google\" width=\"1396\" height=\"1024\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1.png 1396w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1-300x220.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1-1024x751.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1-150x110.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles1-768x563.png 768w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/><\/p>\n<p><em>Image Source: Ahrefs<\/em><\/p>\n<p>As expert content marketers, we understand the importance of a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-an-seo-marketing-strategy\/\">strong SEO strategy<\/a>. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs\u2019 article<\/a> proves the gravity of Google\u2019s role in organic search traffic, and shares some effective tips on how to rank.<\/p>\n<h3>3. SEO: How To Generate More Clicks From Your Current Rankings<\/h3>\n<p><em>By Ann Smarty<\/em><\/p>\n<p>You\u2019ve already published content that reigns supreme in the eyes of Google. The problem is that you aren\u2019t getting the clicks that your content deserves, which means you\u2019re also missing out on opportunities to convert leads. In this <a href=\"https:\/\/www.convinceandconvert.com\/general\/seo-how-to-generate-more-clicks-from-your-current-rankings\/\">post from Convince &amp; Convert<\/a>, you\u2019ll learn how to secure more clicks without pouring your marketing budget into paid search ads.<\/p>\n<h3>4. How To Write Like Robots Can\u2019t<\/h3>\n<p><em>By Ann Handley<\/em><\/p>\n<p>ChatGPT is all the rage these days, and with good reason \u2013 it\u2019s like nothing we\u2019ve ever seen before. But, as content creators, we can\u2019t forget about the significance of human connection in our work.<\/p>\n<p>AI may have the power to generate a 2,000 word blog post in seconds, but it can&#8217;t write high-quality content like humans can. In <a href=\"https:\/\/annhandley.com\/how-to-write-like-robots-cant\/\">Ann Handley\u2019s post<\/a>, you\u2019ll learn how to use AI as a tool instead of a shortcut, and gain some insider tips on out-writing the (robot) competition.<\/p>\n<h3>5. What Is Brand Storytelling?<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>A great story can capture and keep anyone\u2019s attention \u2013 so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you\u2019ll connect with consumers on an emotional level and develop their curiosity. Our <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/brand-storytelling-defined\/\">article on brand storytelling<\/a> has everything you need to create a brand that connects with its audience through stories.<\/p>\n<h3>6. Marketing Technology Landscape 2022: Search 9,932 Solutions On Martechmap.com<\/h3>\n<p><em>By Scott Brinker<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359818\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5.jpeg\" alt=\"image shows martechmap.com marketing technology landscape\" width=\"1456\" height=\"818\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5.jpeg 1456w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5-300x169.jpeg 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5-1024x575.jpeg 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5-150x84.jpeg 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles5-768x431.jpeg 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><em>Image Source: ChiefMartec<\/em><\/p>\n<p>Want to optimize your marketing efforts and achieve your business goals? You can use martechmp.com for free to search, sort, and filter through this year\u2019s marketing technology landscape. Read <a href=\"https:\/\/chiefmartec.com\/2022\/05\/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com\/\">ChiefMartec\u2019s article<\/a> to learn more about the uses and benefits of their interactive site.<\/p>\n<h3>7. The Ultimate Content Marketing Strategy Template<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>We get it \u2013 creating a content marketing strategy from scratch is intimidating. Not only is it a time consuming process, but there\u2019s also no guarantee that it\u2019s going to get the job done. Here\u2019s our very own <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-content-marketing-strategy-template\/\">Content Marketing Strategy Template<\/a>, designed to deliver results, so you can save time and start growing your business with content marketing.<\/p>\n<h3>8. Get The Full Picture: How to Calculate True Cost of Your Content<\/h3>\n<p><em>By Brody Dorland<\/em><\/p>\n<p>You\u2019re creating high-quality, SEO content consistently, but is it costing you more money and resources than it\u2019s generating? Here\u2019s <a href=\"https:\/\/divvyhq.com\/content-operations-governance\/get-the-full-picture-how-to-calculate-the-true-cost-of-content\/\">an article<\/a> with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI.<\/p>\n<h3>9. Your B2B Website Power Page: Seven Must-Have Ingredients<\/h3>\n<p><em>By Lesley Vos<\/em><\/p>\n<p>Do you know what your company\u2019s power page is? If not, you\u2019re missing out on an opportunity to boost your site\u2019s reputation and authority. In <a href=\"https:\/\/www.marketingprofs.com\/articles\/2022\/47066\/your-b2b-website-power-page-seven-must-have-ingredients\">this Marketing Profs post<\/a>, you\u2019ll learn how to build and deliver a power page that generates more organic traffic and breakthrough conversions.<\/p>\n<h3>10. 5 Emotional Writing Tactics to Consider in Content Marketing<\/h3>\n<p><em>By Olesia Filipenko<\/em><\/p>\n<p>At Marketing Insider Group, we\u2019re big fans of using psychology in our writing to generate and <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-psychology-convert-more-leads\/\">convert more leads<\/a>. Do you want to keep your audience engaged, too? If so, integrating emotional writing into your content strategy is a great way to start. Read this <a href=\"https:\/\/www.orbitmedia.com\/blog\/emotional-writing-tactics\/\">article from Orbit Media<\/a> to learn 5 effective emotional writing tactics to consider using in your content creation process.<\/p>\n<h3>11. How Often Should You Blog? Blog Post Frequency Research<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>Are you working hard at your content marketing game but lacking the results you expected? It could be your blogging strategy that\u2019s holding you back from success. Here\u2019s the cold hard facts about <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\">blog post frequency<\/a> from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI.<\/p>\n<h3>12. 7 Things B2B Content Marketers Need in 2023<\/h3>\n<p><em>By Stephanie Stahl<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359819\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles2.jpeg\" alt=\"pie chart shows that content marketing is becoming increasingly more important for B2B businesses\" width=\"1016\" height=\"627\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles2.jpeg 1016w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles2-300x185.jpeg 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles2-150x93.jpeg 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles2-768x474.jpeg 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/p>\n<p><em>Image Source: Content Marketing Institute<\/em><\/p>\n<p>A recent survey by the Content Marketing Institute found that content marketing has become more important to success for 71% of B2B marketers. If you want your organization to overcome 2023\u2019s biggest marketing challenges, <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\">this post<\/a> is a great place to start.<\/p>\n<h3>13. Google Says AI Generated Content Is Against Guidelines<\/h3>\n<p><em>By Matt G. Southern<\/em><\/p>\n<p>Do you remember Google\u2019s most recent <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/\">Helpful Content Update<\/a>? If so, you\u2019ll also recall that it values content written by humans over content written by robots. In this <a href=\"https:\/\/www.searchenginejournal.com\/google-says-ai-generated-content-is-against-guidelines\/444916\/#close\">article from Search Engine Journal<\/a>, you\u2019ll learn how Google views AI-generated content, and effective uses for AI writing tools that won\u2019t hurt your site\u2019s perceived value in the eyes of search engines.<\/p>\n<h3>14. 11 Benefits of Outsourcing Your Content Creation<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>Ah, content creation \u2013 the most important ingredient to the recipe for content marketing success. But, it\u2019s also one of the most time-consuming. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice. Read our article on <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/benefits-of-outsourcing-your-content-creation\/\">the benefits of outsourcing<\/a> content creation to learn why it makes sense for most B2B businesses.<\/p>\n<h3>15. How To Calculate Your SEO ROI Using Google Analytics<\/h3>\n<p><em>By Adriana Stein<\/em><\/p>\n<p>As a business owner, you already know the importance of measuring your results to maximize your ROI \u2013 but do you know how to do it efficiently and effectively? At MIG, we use Google Analytics to analyze both our own and clients\u2019 SEO ROI. <a href=\"https:\/\/moz.com\/blog\/calculate-seo-roi-with-google-analytics\">Moz\u2019s article<\/a> does a great job at outlining the most effective ways to measure your content\u2019s success with Google Analytics.<\/p>\n<h3>16. How Publishers are Experimenting with More Homepage Personalization Sections<\/h3>\n<p><em>By Sara Guaglione<\/em><\/p>\n<p>New York Times publishers are prioritizing personalization and tailoring content to the interests and behaviors of their readers. Why, you ask? Curated content keeps readers curious and eager to engage. In this <a href=\"https:\/\/digiday.com\/media\/how-publishers-are-experimenting-with-more-homepage-personalization-sections\/\">post from Digiday<\/a>, you\u2019ll learn how publishing professionals are running experiments that result in increased readership and engagement.<\/p>\n<h3>17. How Much Budget Do You Need for Content Marketing?<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>A great content marketing strategy could be the key to achieving your company goals \u2013 but as a small business, you don\u2019t necessarily have the resources to hire a renowned CMO. So, how much budget do you <em>really<\/em> need to build a strategy that generates results?<\/p>\n<p>Once you learn that consistent content creation is the secret to success, maximizing your marketing budget becomes a lot easier.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359821\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3.png\" alt=\"bar graph shows that 83% of marketers are going to increase their content creation budget in 2023\" width=\"2296\" height=\"1594\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3.png 2296w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-300x208.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-1024x711.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-150x104.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-768x533.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-1536x1066.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles3-2048x1422.png 2048w\" sizes=\"(max-width: 2296px) 100vw, 2296px\" \/><\/p>\n<p><em>Image Source: Neil Patel<\/em><\/p>\n<p>Here\u2019s <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-much-budget-do-you-need-for-content-marketing\/\">our advice<\/a> on how to make the most of your resources, and must-have marketing tools that deliver results.<\/p>\n<h3>18. How to Track and Nurture Leads At Every Stage of the Customer Journey<\/h3>\n<p><em>By Haley McDevitt<\/em><\/p>\n<p>Generating organic traffic is a small step towards increasing your revenue. Once you increase your number of site visitors, you need to track and nurture your leads to really see results. This <a href=\"https:\/\/televerde.com\/how-to-track-and-nurture-leads-at-every-stage-of-the-customer-journey\/\">post from Televerde<\/a> shares 7 tracking and nurturing strategies that will help optimize the customer journey for conversions.<\/p>\n<h3>19. How To Write A Blog Post Introduction That Grabs and Holds Attention<\/h3>\n<p><em>By Brian Clark<\/em><\/p>\n<p>The introduction to your blog post is almost as important as its <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/go-back-to-the-basics-how-to-write-great-headlines\/\">attention-grabbing headline<\/a>. If you want to boost engagement with your blog page, you need to write blog post introductions that entice readers to keep reading. <a href=\"https:\/\/copyblogger.com\/blog-post-introduction\/\">Here\u2019s an article<\/a> that outlines 5 easy writing tricks that are likely to intrigue your audience.<\/p>\n<h3>20. 100+ Eye-Opening Content Marketing Statistics for 2023<\/h3>\n<p><em>By Maeva Conley<\/em><\/p>\n<p>Reading up on <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\">the latest content marketing statistics<\/a> is great for:<\/p>\n<ol>\n<li aria-level=\"1\">Refining your own marketing strategy<\/li>\n<li aria-level=\"1\">Informing and engaging your readers<\/li>\n<\/ol>\n<p>At Marketing Insider Group, we share the latest statistics with our readers via blog posts to keep them up to speed with industry trends. We also use data to update the content creation process we use for both clients\u2019 and MIG\u2019s blog page.<\/p>\n<h3>21. How to Define and Measure the ROI of Content Marketing<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>As the marketing industry becomes more and more saturated, the importance of measuring your ROI grows, too. Get ahead of the <a href=\"https:\/\/oodle.io\/how-to-tell-the-right-roi-story\/#:~:text=A%20staggering%2044%25%20of%20B2B,know%20if%20they're%20working%3F\">44%<\/a> of companies that aren\u2019t measuring their content marketing results, and learn how to properly define your company\u2019s strategy by reading our article on the ROI of content marketing <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-define-and-measure-the-roi-of-content-marketing\/\">here<\/a>.<\/p>\n<h3>22. Here\u2019s What We Learned About Content Marketing<\/h3>\n<p><em>By Brain Dean<\/em><\/p>\n<p>Are you still perfecting your company\u2019s content marketing strategy? Do you want a better understanding of content marketing as a whole? Banklinko\u2019s <a href=\"https:\/\/backlinko.com\/content-study\">key findings on content marketing<\/a> have the power to maximize your company\u2019s performance.<\/p>\n<h3>23. 48 Call-to-Action Examples You Can\u2019t Help But Click<\/h3>\n<p><em>By Brittany Leaning\u00a0<\/em><\/p>\n<p>By now, you probably know that without an effective CTA, it\u2019s hard to encourage readers to take action. But what qualifies as an \u201ceffective\u201d CTA? And how should you use CTAs to optimize conversions? <a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples\">This blog post<\/a> shares 48 examples of CTAs that are sure to increase your click-rate.<\/p>\n<h3>24. Why Social Media Isn\u2019t Enough To Drive Your Business Growth<\/h3>\n<p><em>By Michael Brenner<\/em><\/p>\n<p>There may be <a href=\"https:\/\/backlinko.com\/social-media-users\">4 billion<\/a> people on social media, but that doesn\u2019t mean it\u2019s the best place for you to drive business growth. In fact, it\u2019s quite the opposite \u2013 social media traffic only accounts for 3% of B2B traffic, making it super important for you to consider other channels.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359822\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles4.jpeg\" alt=\"circle graph shows that only 3% of traffic comes from social media\" width=\"482\" height=\"298\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles4.jpeg 482w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles4-300x185.jpeg 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/03\/best-marketing-articles4-150x93.jpeg 150w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p><em>Image Source: The Mayoros Agency<\/em><\/p>\n<p>Here\u2019s <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">our take<\/a> on why you need more than social media marketing to grow your business, and how to get your content and social media to work together.<\/p>\n<h3>25. 10 Benefits of Consistent, High-Quality Content Marketing<\/h3>\n<p><em>By Rebecca Riserbato<\/em><\/p>\n<p>You\u2019ve heard us say it a million times: <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/blast-the-competition-with-consistency-in-content-marketing\/\">consistency is key<\/a>. Increasing engagement, enhancing brand awareness, and driving more revenue all starts with commitment to a consistent content marketing strategy. <a href=\"https:\/\/blog.hubspot.com\/marketing\/benefits-high-quality-content-consistency-brand\">Here\u2019s a post<\/a> that outlines the benefits of consistent marketing, and how to score your content according to potential and performance.<\/p>\n<h2>Do You Want To Publish One of The Best Marketing Articles?<\/h2>\n<p>Writing one of the best marketing articles is easy when you use a data-driven, expert-level approach to content creation. Publishing a top-ranking article will drive more organic traffic to your site and generate more qualified leads.<\/p>\n<p>Are you ready to convert more leads? First, you have to publish high quality content that connects your brand with your target audience. Get started today by checking out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a>, or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, we\u2019ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.<\/p>\n<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/25-timeless-articles-every-content-marketer-needs-to-read\/\">Read Full post<\/a>","protected":false},"author":60,"featured_media":3359817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>25 Timeless Articles Every Content Marketer Needs to Read - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"It\u2019s time to level up your marketing game. 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