{"id":2832496,"date":"2022-08-30T06:00:23","date_gmt":"2022-08-30T10:00:23","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=2832496"},"modified":"2023-05-09T01:50:57","modified_gmt":"2023-05-09T05:50:57","slug":"10-content-marketing-tips-for-brands","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/10-content-marketing-tips-for-brands\/","title":{"rendered":"10 Content Marketing Tips for Brands &#038; Marketers"},"content":{"rendered":"<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">Content marketing<\/a> is the driving factor in your website\u2019s traffic. The<em> crown jewel<\/em>. The <em>keystone<\/em>. By writing quality content and publishing consistently, you can slash your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-cut-your-paid-advertising-in-half-and-boost-revenue\/\">ad spending<\/a> numbers and raise conversions.<\/p>\n<p>If you aren\u2019t effectively using content marketing &#8211; check out this graphic from <a href=\"https:\/\/www.codefuel.com\/blog\/ad-revenue\/\">Codefuel.com<\/a>. Some studies suggest digital ad spending will soar to $242.80 <em>billion <\/em>by 2024.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2832497 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed.png\" alt=\"\" width=\"425\" height=\"449\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed.png 425w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-284x300.png 284w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-142x150.png 142w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p><em>Source: eMarketer<\/em><\/p>\n<p>If you aren\u2019t using content marketing, you\u2019re behind the times and this is your sign to <strong>catch up<\/strong>!<\/p>\n<p>If you are using content marketing already let\u2019s get a little honesty going\u2026<\/p>\n<p>No one is perfect &#8211; and there are things to keep in mind when improving the content you\u2019re putting out on your website.<\/p>\n<p>Here\u2019s a quick brush up on the basics from <a href=\"https:\/\/www.youtube.com\/c\/AhrefsCom\">Ahrefs.com<\/a>:<\/p>\n<p><iframe title=\"Content Marketing For Beginners: Complete Guide\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/0R_3iarc8IA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em><strong>Quick Takeaways:<\/strong><\/em><\/p>\n<ul>\n<li aria-level=\"1\"><em>If you aren\u2019t using content marketing, it\u2019s time to get with it<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Building an organic audience over time can be more efficient and better for your bottom dollar than 100% paid advertising<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Maintaining a consistent and quality content marketing schedule is crucial to your bottom line<\/em><\/li>\n<\/ul>\n<p>We\u2019ve thrown a list together of helpful tips for your brand to maximize the value of your content marketing efforts:<\/p>\n<h2>10 Content Marketing Tips for Brands<\/h2>\n<h3><strong>1. Know your audience<\/strong><\/h3>\n<p>Any great piece of content starts with a firm understanding of what your audience needs from an article. Naturally, you\u2019re trying to get them to your site to buy into your product or service, but the key part of that is <strong>getting them to your site<\/strong>.<\/p>\n<p>This guiding star is especially beneficial for businesses that expect their prospects to <em>seek education and information<\/em> before they purchase. Creating context about <strong>why <\/strong>they need your item and leading them to the conclusion is key.<\/p>\n<p>Imagine for example, you\u2019re looking to sell grill aprons. Creating content focused around keywords like recipes or grills will bring your target demo (grillers) to your site. Things like <em>\u201cTop 10 Summer BBQ Recipes\u201d<\/em> or <em>\u201cBest Grills on the Market\u201d<\/em> will draw them into your site.<\/p>\n<p>As they read, they\u2019ll realize <em>\u201cwow, I DO need a grilling apron for all this meat I\u2019m slinging.\u201d<\/em><\/p>\n<h3><strong>2. Use Good Sources<\/strong><\/h3>\n<p>Good sources are important. Being able to show legitimacy in what you\u2019re saying improves trust with the reader, making them more likely to convert. Think about it this way &#8211; using someone else\u2019s credibility to prove your point is not just okay to do, <strong>it\u2019s the smart thing to do<\/strong>.<\/p>\n<p>The big sites to avoid? The same ones that your high school teachers used to yell at you for (We\u2019re looking at <strong>you<\/strong> Wikipedia).<\/p>\n<p>This also includes citing data.<\/p>\n<p><a href=\"https:\/\/www.convinceandconvert.com\/social-media\/10-content-marketing-must-dos-for-brands\/\">ConvinceandConvert.com<\/a> says:<\/p>\n<blockquote><p><em>Ground your content in facts: Data, research, and numbers are the foundation for any story. Your ideas and opinions and spin might be part of that story\u2014or they might not be, depending on what you are trying to convey.<\/em><\/p><\/blockquote>\n<p>They\u2019re right! Data drives your legitimacy and your points home to the reader.<\/p>\n<h3><strong>3. Hire Great Writers<\/strong><\/h3>\n<p>If your operation is expanding or you\u2019re running out of time to properly handle your content marketing efforts, it might be time to hire some help!<\/p>\n<p>There\u2019s two options for this that yield similar results. You can either <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/hire-blog-article-writers\/\">hire experienced content writers<\/a> that have experience in SEO writing, or &#8211; hire a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-a-content-marketing-agency-and-why-do-you-need-one\/\">content marketing agency<\/a> to do the research, writing, and publishing.<\/p>\n<p>There\u2019s benefits to both, but with a consultancy you often gain access to resources and experience you can\u2019t always get with individual writers. Doing your research on both is important to finding what\u2019s best for <strong>your<\/strong> business.<\/p>\n<h3><strong>4. Optimize for <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-get-better-seo-results\/\">SEO<\/a><\/strong><\/h3>\n<p>Understanding the keywords and topics that are most important to your target audience is the foundation of any good marketing strategy. Not only does it bring the customer into the center of your focus, but it aligns your content to their needs. Measuring growth in your organic search rankings and traffic is a great way to determine if your strategy is working.<\/p>\n<p>And it allows you to adjust to the latest trends and hottest topics while staying focused to an annual content plan. Having the right <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-most-effective-guide-to-keyword-research\/\">keyword strategy<\/a> ensures your marketing strategy is aligned to buyers.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2832501 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/seo-statistics-1024x1024-1.png\" alt=\"\" width=\"756\" height=\"756\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/seo-statistics-1024x1024-1.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/seo-statistics-1024x1024-1-300x300.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/seo-statistics-1024x1024-1-150x150.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/seo-statistics-1024x1024-1-768x768.png 768w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p><em>Source: FinancesOnline<\/em><\/p>\n<p>There\u2019re tons of <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/automate-content-marketing\/\">automated SEO tools<\/a> that can make your life much easier when optimizing your content.<\/p>\n<h3><strong>5. Publish Consistently<\/strong><\/h3>\n<p>This should be a no-brainer, but sometimes things slip through the cracks. But the reality of content marketing is that for your efforts to be successful you need quality content as close to daily as possible.<\/p>\n<p>On average, it takes about 3-4 months of <em>consistent, quality content<\/em> to see larger yield. One article per week is a solid start, but getting into a daily rhythm of publishing will give you the quickest result over a shorter period of time.<\/p>\n<h3><strong>6. Distribute on Social Media<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-2832502 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-2-1.png\" alt=\"\" width=\"512\" height=\"237\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-2-1.png 512w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-2-1-300x139.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/unnamed-2-1-150x69.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><em>Source: Invade Digital Media<\/em><\/p>\n<p>How\u2019s your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-social-media-is-important-for-business-marketing\/\">social media<\/a> presence? If your answer is <em>we have none<\/em> or <em>not great<\/em>, chances are your visibility is low. Being plugged into your target communities builds brand recognition and trust with prospects.<\/p>\n<p>If you haven\u2019t been already, you should be publishing your content across all of your social media channels in your brand voice to give your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/commitment-to-content-marketing-drives-blog-traffic-and-growth-for-saas-company\/\">traffic<\/a> that extra boost.<\/p>\n<h3><strong>7. Distribute to Mail Lists<\/strong><\/h3>\n<p>Who can forget services like MailChimp and Constant Contact? Creating subscriber lists out of customers and prospects that visit your site creates an easy line of communication. Sending out daily articles straight to their emails is a no-nonsense way of getting your information out there.<\/p>\n<p>These sites also have built-in analytics pages to give you the best overview of your distribution efforts. Things like open rate, best time of day to send, and percentage of links being clicked.<\/p>\n<h3><strong>8. Use Analytics<\/strong><\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-web-analytics-can-help-you-improve-content-marketing\/\">Analytics<\/a> should drive your content. Using Google Analytics and other internal analytics tools from the resources you already use will give you insight into where your content does best.<\/p>\n<p>Additionally, analytics tell you where your content could use some work. If certain pieces aren\u2019t drawing many eyes or have the lowest conversion rates, it might be time to experiment with other types of content.<\/p>\n<h3><strong>9. Optimize For Mobile<\/strong><\/h3>\n<p>This seems like an obvious one, but when was the last time you opened your website on your phone? Mobile viewability is not only necessary but a <strong>must have<\/strong> when publishing content. More than <em>half<\/em> of all content is viewed on a phone.<\/p>\n<p>If your website isn\u2019t optimized for it, you\u2019re only making yourself look bad! This is one of those things that is perfectly acceptable to hire contractors or consultancies for.<\/p>\n<h3><strong>10. Repurpose Your Content<\/strong><\/h3>\n<p>We didn\u2019t forget about all that hard work you\u2019ve already put in! Your best performing articles don\u2019t need to sit on your website rotting to the webpages of time.<\/p>\n<p>Articles that once brought in great traffic eventually fall out of touch with the ever-changing world of search engine optimization. Not to mention, the actual content can become irrelevant to today\u2019s world.<\/p>\n<p>Having your writers <em>restructure<\/em> your content into different forms can be the gift that keeps on giving. Even a quick freshening up of an old article from a few years ago with modern information can be the makeover your content needs to be back on top of the page!<\/p>\n<h2>Quick-Fire Content Marketing Tips for Marketers<\/h2>\n<p>Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it\u2019s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.<\/p>\n<p>Virtually every marketer and business owner have found themselves in a rut trying to create enough content, get the desired engagement, and find interesting ways to innovate. Research shows that\u00a0that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content.<\/p>\n<p><span id=\"more-3787\"><\/span>Here are 25 content marketing tips you need to help you find more success:<\/p>\n<ol>\n<li>Use your content to gently <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/3-ways-to-map-content-to-the-buyer-journey\/\">guide your customers through your buying cycle<\/a>. Don\u2019t treat it like a speedboat, full-throttle through to conversion.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Use social ads as a way to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-guide-to-content-promotion\/\">amplify the reach of your content marketing<\/a> when you push it out through your social channels. A $10-20 boost on Facebook can go a long way.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Promote your content through a .com <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-identify-and-optimize-the-most-important-content-on-your-website\/\">website domain<\/a> as often as possible. 84% of top-ranking pages use .com as their top-level domain.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li>\u201cThe best marketing doesn\u2019t feel like marketing,\u201d\u00a0<a href=\"https:\/\/marketoonist.com\/2013\/11\/native-advertising.html\">says<\/a><a href=\"https:\/\/twitter.com\/tomfishburne\">\u00a0Tom Fishburne<\/a>\u00a0of Marketoonist. If you have to force your audience to see the value in the content, or hard sell it, it won\u2019t work. Build content around <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">a takeaway<\/a> for the audience.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li>Don\u2019t write short posts just to get the job done and over with. Write <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-many-words-should-a-blog-post-be\/\">long-form content<\/a> of 1,000+ words to\u00a0help improve your search rank, traffic, and value to the reader.<\/li>\n<\/ol>\n<ol start=\"6\">\n<li>Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they\u2019re looking for. That leads to much higher conversions.<\/li>\n<\/ol>\n<ol start=\"7\">\n<li>Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.<\/li>\n<\/ol>\n<ol start=\"8\">\n<li>Avoid verbose headlines and go with short, simple, optimized titles that get the point across. The closer you get to looking like click-bait, the more wary your audience may become.<\/li>\n<\/ol>\n<ol start=\"9\">\n<li>Never skip an opportunity to leverage email in your content marketing.\u00a080% of businesses report\u00a0that email is directly tied to their primary revenue.<\/li>\n<\/ol>\n<ol start=\"10\">\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\">Blog consistently<\/a>, not sporadically.\u00a0<a href=\"https:\/\/offers.hubspot.com\/2013-state-of-inbound-marketing\">In a Hubspot survey<\/a>, 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.<\/li>\n<\/ol>\n<ol start=\"11\">\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/11-tactics-create-highly-shareable-content\/\">Share your own content<\/a> and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.<\/li>\n<\/ol>\n<ol start=\"12\">\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-reduce-reuse-and-repurpose-top-performing-content-into-visuals\/\">Repurpose old content<\/a> in a new way to bring something fresh to users who may not have seen it. \u201cIn the end, the repurposed content needs to provide some level of unique value to people, or it\u2019s not worth doing,\u201d says\u00a0Lee Odden, CEO of TopRank Marketing.<\/li>\n<\/ol>\n<ol start=\"13\">\n<li>Syndicate your content to reach a new audience and drive referral traffic back to your site.<\/li>\n<\/ol>\n<ol start=\"14\">\n<li>Always create a content strategy. The most effective content marketers are more likely to have a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/document-your-content-marketing-strategy\/\">documented content marketing strategy<\/a> in place.<\/li>\n<\/ol>\n<ol start=\"15\">\n<li>Create a strategy for content promotion. Use a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/write-perfect-blog-post\/\">checklist for each<\/a> post that lists all of the social channels and applications you\u2019ll use to promote your content.<\/li>\n<\/ol>\n<ol start=\"16\">\n<li>Always have a plan for building your audience. Use time-saving content marketing tools like Narrow.io\u00a0that work with you to help organically grow your following.<\/li>\n<\/ol>\n<ol start=\"17\">\n<li>Make reference to influencers by linking to their content or quoting them within your content marketing. Then reach out and let them know when you\u2019ve mentioned them, either through manual social notifications, via email.<\/li>\n<\/ol>\n<ol start=\"18\">\n<li>Sometimes the best type of content marketing is a genuine thank you email or letter. At <a href=\"https:\/\/wheniwork.com\/\">When I Work<\/a>, the team sends out handwritten <a href=\"https:\/\/twitter.com\/core72dc\/status\/614410321915154432\">thank you cards<\/a>\u00a0to all new customers. Nearly 70% of the time, the cards get shared on social media, and referrals are up by 23% as a result. It\u2019s such a simple thing, but it\u2019s a win-win for both the business and its customers.<\/li>\n<\/ol>\n<ol start=\"19\">\n<li>Don\u2019t generate one-off pieces of content. Create series pieces to drive repeat traffic. A great example of this is\u00a0Neil Patel\u2019s\u00a0$100,000 Challenge series.<\/li>\n<\/ol>\n<ol start=\"20\">\n<li>Remember to use the basic principles of\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/seo-best-practices-blogs\/\">conversion optimization<\/a>\u00a0so that all of your content, on every channel, has a higher chance of generating leads and sales for your team. Think about headlines, visual engagement, content layout, and call to action, just to name a few.<\/li>\n<\/ol>\n<ol start=\"21\">\n<li>Pay close attention to your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-measure-the-real-business-impact-of-content-marketing\/\">analytics<\/a> so you can keep track of the most popular topics and content types that are bringing in or driving traffic to your site. Do a lot more of what works, and cut the dead weight from your strategy.<\/li>\n<\/ol>\n<ol start=\"22\">\n<li>Trending content is important, but remember to include <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/compounding-power-of-content-marketing\/\">evergreen content<\/a> that will continue to produce traffic month after month, year after year.<\/li>\n<\/ol>\n<ol start=\"23\">\n<li>Always keep the focus on your audience when you produce content, no matter the type or channel. \u201cDon\u2019t focus on having a great blog,\u201d says Brian Clark, Founder of CopyBlogger. \u201cFocus on producing a blog that\u2019s great for your readers.\u201d Need help building the right audience to promote content to on Twitter?<\/li>\n<\/ol>\n<ol start=\"24\">\n<li>Talk and write as if you were having a conversation with a friend. Your audience is far more likely to relate to and engage with content that is conversational in nature. Speak on their level. You\u2019re not a textbook.<\/li>\n<\/ol>\n<ol start=\"25\">\n<li>You can\u2019t force good writing. Try different conditions, influences, and times of day for writing. Find the conditions that are most conducive to your creativity. If you can\u2019t manage, you can always turn to freelancers to help you produce the content that your audience is hungry to find.<\/li>\n<\/ol>\n<h2>Wrap Up<\/h2>\n<p>Content marketing, while rewarding, can be difficult to keep up with and regularly maintain. By using some of the tips we\u2019ve provided, you can get and stay on track to <em>blow past<\/em> your conversion goals for your content marketing efforts!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2832503 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/08\/giphy-21.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<p><em>Do you want to use some of the marketing strategies seen here on MIG\u2019s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a> or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is the driving factor in your website\u2019s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren\u2019t effectively using content marketing &#8211; check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to<\/p>\n<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/10-content-marketing-tips-for-brands\/\">Read Full post<\/a>","protected":false},"author":518,"featured_media":2832514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Content Marketing Tips for Brands &amp; Marketers - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Explore some of our insider content marketing tips and learn why building an organic audience will boost your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/10-content-marketing-tips-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Content Marketing Tips for Brands &amp; 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