{"id":3369314,"date":"2023-08-28T05:30:10","date_gmt":"2023-08-28T09:30:10","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3369314"},"modified":"2023-08-21T10:45:15","modified_gmt":"2023-08-21T14:45:15","slug":"overcoming-3-common-challenges-of-omnichannel-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/overcoming-3-common-challenges-of-omnichannel-marketing\/","title":{"rendered":"Overcoming 3 Common Challenges of Omnichannel Marketing"},"content":{"rendered":"

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels<\/a>. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels.<\/p>\n

Omnichannel marketing increases the number of touchpoints your nonprofit has with its donors. Instead of supporters only seeing messages from your organization when they check their email, they\u2019ll be reminded of your organization and its goals any time they open social media, flip through their mail, or even check their text messages.<\/p>\n

This added exposure can lead to increased awareness of your nonprofit, reach more new supporters, and boost fundraising revenue. Additionally, you\u2019ll be able to establish dedicated audiences across multiple platforms, helping you provide a better donor experience by addressing each supporter\u2019s communication preferences.<\/p>\n

Along with these benefits, however, omnichannel marketing can come with some challenges. In this guide, we\u2019ll explore three common obstacles:<\/p>\n

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  1. Integrating communication channels is difficult.<\/li>\n
  2. Your nonprofit struggles to allocate resources.<\/li>\n
  3. Keeping up with trends feels overwhelming.<\/li>\n<\/ol>\n

    One of the goals of an omnichannel approach is to build a seamless supporter experience that organically builds more awareness of your organization. To get started, we\u2019ll address how you can integrate communications to keep all of your messages consistent.<\/p>\n

    1. Integrating communication channels is difficult.<\/h2>\n

    Without taking an integrated approach, your omnichannel marketing strategy could come across as disjointed and even confusing for your supporters. For example, let\u2019s say you reach a supporter with direct mail and social media ads. However, each message uses a different color scheme, the tone varies from friendly to formal, and you forget to add your logo to the social media ad.<\/p>\n

    To prioritize constituents\u2019 experience<\/a>, it\u2019s crucial that your nonprofit keep its messages consistent and work to actively integrate the channels. Here are some ways to cultivate a more cohesive, unified marketing campaign:<\/p>\n