{"id":3369253,"date":"2023-08-29T06:00:07","date_gmt":"2023-08-29T10:00:07","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3369253"},"modified":"2023-08-21T10:33:34","modified_gmt":"2023-08-21T14:33:34","slug":"11-real-social-media-trends-for-2023-what-insiders-wont-tell-you","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/11-real-social-media-trends-for-2023-what-insiders-wont-tell-you\/","title":{"rendered":"11 Real Social Media Trends for 2023: What Insiders Won’t Tell You"},"content":{"rendered":"
Change is the only constant in the world of digital marketing<\/a>\u2013especially when it comes to social media trends.<\/p>\n Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns.<\/p>\n As we navigate these shifting sands, understanding the latest social media<\/a> trends is more important than ever. In this article, you\u2019ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.<\/p>\n Edutainment is a fusion of “education” and “entertainment”. It refers to content that educates its audience while simultaneously entertaining them.<\/p>\n On social media, this trend manifests as:<\/p>\n The goal is to convey valuable information in a fun and captivating manner.<\/p>\n With the influx of information on social media, users often have short attention spans. They\u2019re also looking for content that offers genuine value<\/a>. Edutainment grabs and keeps users\u2019 attention by making learning enjoyable, and shares knowledge in bite-sized, digestible formats.<\/p>\n Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Edutainment, being inherently engaging, often gets prioritized in your audience\u2019s feed.<\/p>\n Social media platforms are seeing an increasing preference and consumption of video content, and it\u2019s not slowing down anytime soon.<\/p>\n <\/p>\n Image Source: Oberlo<\/em><\/p>\n From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media<\/a>.<\/p>\n Recent marketing statistics show that 86%<\/a> of marketing professionals are already using video content as a marketing tool.<\/p>\n Videos are inherently more engaging and can convey emotions, stories, and information better than text or images alone. Because of this, social media platforms are prioritizing video content above all else.<\/p>\n This is great for brands because:<\/p>\n The ecosystem of independent content creators is growing. Influencers and artists are monetizing their skills, passions, and followings on social media.<\/p>\n This economy is powered by platforms like YouTube, TikTok,\u00a0 and Patreon, among others, where creators can earn directly from their content, collaborations, or fan contributions.<\/p>\n Platforms now offer creators various monetization tools, from ad revenue sharing and sponsored content to fan subscriptions and virtual gifts. This allows content creators to cater to specific niches, building loyal communities around specialized content areas while monetizing their skills.<\/p>\n More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services.<\/p>\n <\/p>\n Image Source: Oktopost<\/em><\/p>\n Content shared by real employees is often perceived as more genuine than corporate messaging. Collectively, employees also have a much larger social reach than a brand\u2019s official channels. Encouraging employee advocacy<\/a> can boost morale and foster a sense of belonging and pride in the workplace.<\/p>\n <\/p>\n Image Source: Peer To Peer Marketing<\/em><\/p>\n Recently, social media has transformed from a mere content-sharing space into an integrated online shopping experience. Global sales on social media platforms were estimated at 992 billion<\/a> US dollars in 2022.<\/p>\n Platforms like Instagram, Facebook, Pinterest, and TikTok have introduced features that allow users to discover, explore, and buy products directly within the app, making an effortless purchasing possible.<\/p>\n Users can go from discovering a product in a post to purchasing it without leaving the platform. Social media is also inherently visual, making it an ideal space for showcasing your brand\u2019s products and creating personalized experiences<\/a> through preferences and behavior.<\/p>\n User-Generated Content (UGC) refers to any content\u2014be it videos, photos, reviews, testimonials, or blog posts<\/a>\u2014created by unpaid contributors, often fans or users of a brand, rather than by the brand itself. On social media, this usually takes the form of tagged photos, reviews, or content created by fans about a product or service.<\/p>\n1. \u201cEdutainment\u201d<\/h2>\n
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Why is it trending?<\/h3>\n
How can your brand take advantage of Edutainment?<\/h3>\n
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2. Domination of Video Content<\/h2>\n
Why is it trending?<\/h3>\n
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How can your brand take advantage of video content?<\/h3>\n
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3. Booming Creator Economy<\/h2>\n
Why is it trending?<\/h3>\n
How can your brand take advantage of the creator economy?<\/h3>\n
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4. Employee Advocacy<\/h2>\n
Why is it trending?<\/h3>\n
How can your brand take advantage of employee advocacy?<\/h3>\n
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5. Social Media: A Shopping Platform<\/h2>\n
Why is it trending?<\/h3>\n
How can your brand take advantage of social media as a shopping platform?<\/h3>\n
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6. User-Generated Content (UGC)<\/h2>\n
Why is it trending?<\/h3>\n