{"id":1881,"date":"2023-06-23T09:00:00","date_gmt":"2023-06-23T13:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/9-ways-to-improve-your-content-marketing-seo-ranking\/"},"modified":"2023-08-02T11:38:47","modified_gmt":"2023-08-02T15:38:47","slug":"content-marketing-seo-ranking","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/","title":{"rendered":"How Content Marketing Impacts Your SEO Rankings"},"content":{"rendered":"<p>Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense \u2013 think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google?<\/p>\n<p>According to the Content Marketing Institute\u2019s B2C Content Marketing Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally,\u00a039% believe that content marketing SEO rankings are crucial.<\/p>\n<p>Despite the importance of SEO, content marketers still have trouble mastering it. It requires them to tip toe around Google\u2019s frequently shifting guidelines and approach the goal of ranking high from a variety of angles. There is no set method that\u2019s been mastered; instead, content marketers have to throw a bunch of darts and hope they make a bulls eye.<\/p>\n<p>The only way to have a chance at ranking high is to keep up with Google\u2019s standards and find out what has worked for others.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Quality content is one of the main factors in ranking high in searches for what you sell.<\/em><\/li>\n<li><em>Leverage content strategies that will partner with SEO to deliver the ultimate in value to your customers.<\/em><\/li>\n<li><em>The higher value you bring to your audience, the higher you\u2019ll rank in searches.<\/em><\/li>\n<\/ul>\n<h2>Is Content Marketing Synonymous with SEO?<\/h2>\n<p>If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you\u2019d hear on everyone\u2019s lips.<\/p>\n<p>But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn\u2019t stuff your content full of them, the divine bots wouldn\u2019t grace your posts and web pages with the number one position in the search results.<\/p>\n<p>Back then, the more keywords and the weirder you\u2019d arrange them, the higher your site would rank. You know, stuff like \u201cbest software NYC\u201d used just so. If you dared insert an \u201cin\u201d or a \u201cfor\u201d to make it read less awkwardly, you\u2019d get a nastygram from your SEO team.<\/p>\n<p>As a result, it\u2019s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven\u2019t taken the time to update. As an aside, that alone makes a great argument for\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/secret-creating-super-content-easily\/\">doing content audits<\/a>\u00a0\u2013 and doing them often.<\/p>\n<p>But thankfully, things have undergone a sea change since then. Although content marketing\u00a0<em>isn\u2019t<\/em>\u00a0the new SEO, top-quality content is becoming<em>\u00a0the<\/em>\u00a0definitive factor in optimizing your site to rank high in Google searches.<\/p>\n<p>And it\u2019s not so much the keywords these days. It\u2019s more about how you use them and related words in an article that\u2019s so helpful to your target market that they share it with their friends and colleagues.<\/p>\n<h2><strong>The Relationship Between SEO and Content Marketing: It\u2019s Complicated<\/strong><\/h2>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/8BdZ0dUu7VQ\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Search engine optimization (SEO) goes well beyond keywords these days. While several back-end factors help you rank better, such as page loading speed and mobile optimization, content has taken on new importance in an effective SEO strategy.<\/p>\n<p>To rank at the top of search results, your content must be of such high authority that it attracts the attention of respected industry professionals. So much so that they link to it in their own content.<\/p>\n<p>Links are the currency of today\u2019s search engines, and only the most informative content earns enough links to catapult it to the top of search results for your chosen keywords.<\/p>\n<p>Including structured data in your content, too, can land your site even above paid search, at \u201c<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-the-best-days-of-content-marketing-are-still-ahead-of-us\/\">position zero<\/a>.\u201d\u00a0<a href=\"https:\/\/www.sec.gov\/structureddata\/what-is-structured-data\">Structured data<\/a>\u00a0\u2013 data organized in a manner that both computers and humans can recognize and access easily \u2013 has risen in importance for SEO.<\/p>\n<p>Including\u00a0<a href=\"https:\/\/moz.com\/blog\/structured-data-for-seo-1\">images, lists, and other enhancements<\/a> that answer user queries is an effective strategy, as is answering common questions people ask about your topic on voice searches. Include keyword-rich meta descriptions for your content and tags on your visuals.<\/p>\n<p>Let&#8217;s take a look at some (okay, most) of the other go-to strategies recommended by top content marketing and SEO experts.<\/p>\n<h2>1. Create Original, High-Quality Content<\/h2>\n<p>Google\u2019s algorithms are always\u00a0looking for the <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/attract-google-fresh-content\/\">highest quality content<\/a>\u00a0based upon the relevant terms that searchers are inputting. Google crawls through websites, and determines relevancy based upon keywords that appear on them.<\/p>\n<p>The search engine figures out whether a website is high-quality or not if other high-quality sites link to your website. Plus, it looks at the amount of engagement from users with your website, and how much content on your site is distinctive. Engagement means, are they clicking on you in a search engine and immediately returning to their search? Or are they staying on your page for a distinct amount of time and perhaps pursuing more content there?<\/p>\n<p>Brandon Leibowitz\u00a0<a href=\"https:\/\/seooptimizers.com\/\">of SEO Optimizers<\/a>\u00a0says that when it comes to content, marketers should focus on quality. <strong>\u201cA lot of people want to put out as much content as possible. People are fixated on quantity, which is a 2012 SEO strategy.\u201d\u00a0<\/strong><\/p>\n<p>To start, Leibowitz suggests writing content for the benefit of the reader, and not fixating on SEO. You should use a relevant keyword in the title of your content, but don\u2019t try and\u00a0grab someone\u2019s attention with clickbait.\u00a0Instead, think about how you can answer a question relevant to your consumer base, while incorporating keywords relevant to your brand.<\/p>\n<p>Writing <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-many-words-should-a-blog-post-be\/\">long-form content<\/a>, especially when you\u2019re initially trying to rank high, is more effective than content that\u2019s light on word count.<\/p>\n<p><strong>\u201c<\/strong><strong>Study<\/strong><strong>\u00a0after study has shown that long-form content performs quite well with Google as well as audiences,\u201d<\/strong>\u00a0says A.J. Ghergich, Founder of\u00a0<a href=\"https:\/\/ghergich.com\/\">Ghergich &amp; Co.,<\/a>\u00a0a content marketing agency. When people are first starting out with content marketing on their blogs I actually encourage them to start with long-form content.\u201d<\/p>\n<p>In terms of length, Ghergich recommends\u00a0<strong>1,500 to 3,000 word posts that contain visual assets<\/strong>. These\u00a0include images and video\u00a0peppered throughout the content that are helpful to the readers.<\/p>\n<p>Images and video are important because they decrease the likelihood of a person leaving your page quickly. If someone goes to your site and only browses for 30 seconds before leaving, and this occurs often, it means you might have a high bounce rate. Long form content that is broken up with visuals, headers, and bullet points will draw in your prospects.<\/p>\n<h2>2. Invest in SEO<\/h2>\n<p>Some content marketers think that they can <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-seo-and-search-rankings-are-still-the-best-business-case-for-content-marketing\/\">achieve business results<\/a> with a high ranking from organic linking and traffic, and discard the need to use paid promotion as well. In reality, both are required in order to succeed.<\/p>\n<p>Whether you\u2019re paying for a press release distribution service,\u00a0taking out native ads\u00a0on high-quality websites, or hiring an outside firm to handle your SEO, realize that all of these efforts are an investment in your company. There is only so far you can get with organic. Paid promotion has great potential to spread your company\u2019s message and help you reach your core audience.<\/p>\n<p>According to Ghergich, when looking into firms to help you boost your rankings, it\u2019s important that you already know the bare bones of SEO. \u201cYou will make a much better hiring decision if you at least know the basics,\u201d he says.<\/p>\n<p>To avoid wasting your time and resources, before you sign up with a firm, ask to see examples of sites that the firm has gotten placement for their clients on in the past. \u201cIf your SEO agency can\u2019t get you on sites like\u00a0<em>The Huffington Post<\/em>\u00a0they are doing it wrong,\u201d says Ghergich.<\/p>\n<h2>3. Use SEO Keywords Smartly<\/h2>\n<p class=\"p1\">Keywords need to appear within the title of your content, as well as in the body of it. While SEO used to be all about the keywords, it\u2019s since expanded into broader territories. Still, keywords are very important.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/keyword-research-its-not-just-for-seo\/\">To effectively utilize keywords<\/a>, you must first do your research and find ones that\u2019ll apply to your content. This must be an ongoing practice, and not something you do one time. Keyword popularity is always changing, and you have to keep up with it in order to rank high.<\/p>\n<p>When deciding what keywords to use, brands can run free searches on sites like\u00a0<a href=\"https:\/\/keywordtool.io\/\">Keyword Tool<\/a>. On it, you\u2019re able to see which keywords are popular so that you can then integrate them into your content.\u00a0<a href=\"https:\/\/www.wordstream.com\/keywords\/\">WordStream<\/a>, which provides ideas for keywords related to whatever keyword you input, is also useful. For example, if you type in \u201ccontent marketing,\u201d other popular keywords include, \u201coriginal marketing content services\u201d and \u201chow big is content marketing agency.\u201d<\/p>\n<p>You don\u2019t want to use keywords too many times within your content, or else <a href=\"https:\/\/www.bruceclay.com\/eu\/seo\/add-keywords-to-content.htm\">Google will think you\u2019re spammy<\/a>\u00a0(so will your readers). If you don\u2019t use them enough, Google won\u2019t know what your site is about. SEO firm Bruce Clay recommends naturally using the keywords where they work best within your content and not forcing them in there.<\/p>\n<p>However, a good rule of thumb is to include your keywords in the first 200 words of your content, and one time within the first 160 characters of\u00a0the meta description of the page.\u00a0Along with existing in your written content, keywords should be integrated within your <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2014\/07\/01\/how-to-create-a-website-with-maximum-seo-potential\/\">optimized images<\/a>. According to Content Marketer Jayson DeMers, your keywords need to be built into your logo and header images, as well as your buttons and graphics on your site in your alt image text.<\/p>\n<h2>4. Design for the User<\/h2>\n<p>If you want users to be engaged, you need to <a href=\"https:\/\/blog.hubspot.com\/marketing\/decrease-website-bounce-rate-infographic\">design your website<\/a> so that it\u2019s easy to navigate and user-friendly. Make sure that your site has:<\/p>\n<ul>\n<li>Good color contrast<\/li>\n<li>A sensible, logical order to it, i.e. navigation at the top and content below, calls to action at the end of content, attractive visuals<\/li>\n<li>Larger fonts<\/li>\n<li>Content in various divided sections<\/li>\n<li>An apparent search bar<\/li>\n<li>White space<\/li>\n<\/ul>\n<p>Your site also needs to be responsive to all different types of devices such as laptops, tablets, and smartphones. This means that it <a href=\"https:\/\/www.sitepoint.com\/mobile-seo-6-steps-mobile-friendly-website\/\">resizes and adjusts itself<\/a> to the device that it\u2019s being viewed on. Mobile friendliness is key, because mobile devices are what many consumers use when deciding whether or not they\u2019ll make purchases.<\/p>\n<p>If you want users-on-the-go to click on your website link on Google, as well as spend a decent amount of time browsing through it, you should:<\/p>\n<ul>\n<li>Get your business to show up on the local search section, which appears near the top of Google and is easy to click. When you\u2019re establishing or editing your business\u2019 online listing, include your website, address, hours, and phone number.<\/li>\n<li>Make sure that your site is loading fast enough. According to one study, 64% of people expect pages to <a href=\"https:\/\/www.smashingmagazine.com\/2013\/04\/build-fast-loading-mobile-website\/\">fully load within four seconds<\/a>. People are impatient, especially on mobile devices, and won\u2019t hesitate to go to a competitor if the website is faster. To do this, <a href=\"https:\/\/embed.ly\/display\">optimize your images for mobile<\/a> and reduce your website\u2019s file size by <a href=\"https:\/\/www.htmlgoodies.com\/beyond\/reference\/7-tips-to-make-your-websites-load-faster.html\">minifying CSS and HTML<\/a>. When you <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/MinifyResources\">minify<\/a>, you remove repetitive or redundant data, unused code, and unnecessary comments, and use shorter function and variable names.<\/li>\n<\/ul>\n<p><strong>\ud83d\udd25 PS &#8211; Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-a-tech-media-agency-earned-2-3x-the-inbound-leads-with-migs-content-services\/\">latest case study<\/a> that shows how we helped one company double their leads!<\/strong><\/p>\n<h2>5. Delete Duplicate Versions of Pages<\/h2>\n<p>Duplicate pages can be a big problem for your ranking. This is because the <a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\">wrong page might get indexed<\/a>, and Google will split link metrics between different versions of the page instead of attributing it only to one.<\/p>\n<p>Duplicate pages can be caused by a number of factors. Perhaps you use them for click tracking or you provide a printer friendly version of your page on your website. To remedy this issue, canonicalize your duplicate pages by using a 301 redirect to the correct page. This is a tag you can place within your HTML code (\u201crel=\u201dcanonical\u201d).<\/p>\n<p>If a few pages on your website are naturally similar, write more content on each of them. That way, they\u2019ll be distinctive to Google and your site will receive more clicks all around.<\/p>\n<h2>6. Try Out Helpful Tools<\/h2>\n<p>There are a variety of tools on the web that can assist you with the search engine optimization process. Some of the best ones are:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.co.il\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;ved=0CBwQFjAAahUKEwiNstOHq_vIAhUB2RQKHZXMD_c&amp;url=http%3A%2F%2Fbuzzsumo.com%2F&amp;usg=AFQjCNHxPLrEbw6XgVYNJ-qqeOhsxKiiwA\">Buzzsumo<\/a>, which shows you who the key influencers are within your niche. Simply type a keyword into the site, and it\u2019ll let you know who creates content that is popular that includes that keyword. Once you pinpoint these influencers with high-quality pages, you can reach out in hopes of having them link back to your content.<\/li>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Google Search Console<\/a>, an all-in-one platform that shows you if your content is Google ready and friendly.<\/li>\n<li><a href=\"https:\/\/www.browserstack.com\/\">BrowserStack<\/a>, a site where you can check out how your website looks on different browsers. If it doesn\u2019t look good across the board, you then have to modify it.<\/li>\n<li><a href=\"https:\/\/www.google.com\/trends\/\">Google Trends<\/a>, where you can view trending topics and stories. When there is a popular news item that you can relate to your company, jump on the opportunity to use the applicable keywords within your content.<\/li>\n<li><a href=\"https:\/\/www.alexa.com\/topsites\/category\">Alexa<\/a>, where you can see the most popular sites on the web. There is a category section that allows you to narrow down your search. Once you know what the popular sites are, you can aim to have links placed on them.<\/li>\n<li><a href=\"https:\/\/www.seoptimer.com\/\">Seoptimer<\/a>, which will do a free SEO audit of your website. Input your website address, and it\u2019ll tell you where your strengths and weaknesses lie in regards to content, linking, keywords, images, headers, and social media links.<\/li>\n<li><a href=\"https:\/\/moz.com\/\">Moz<\/a>, is a great tool that I&#8217;ve used in the past to track our SEO success and learn new tools and tips.<\/li>\n<\/ul>\n<h2>7. Make Valuable Connections<\/h2>\n<p>You can produce great long-form content that is rich with images and links to credible websites. However, if you\u2019re not actively promoting your content and seeking distribution on high-quality websites, it\u2019s not going to be seen.<\/p>\n<p>Aside from using Buzzsumo to locate and contact the influencers within your niche, you could:<\/p>\n<ul>\n<li>Send these influencers emails or social requests when your company makes an announcement or to share a great infographic or piece of content. Show influencers how this news or data could benefit their audiences.<\/li>\n<li>If these influencers are writers, pitch them on story ideas and offer interviews with your company\u2019s thought leaders.<\/li>\n<li>Ask influencers if they accept guest posts on their own blogs. Write high-quality content for them and see if it\u2019s possible to link back to content native to your website.<\/li>\n<\/ul>\n<h2><strong>8. Keep an Eye on Your Page Loading Times<\/strong><\/h2>\n<p>A slow loading time is going to lead to a high bounce rate whether users are on desktop computers or their mobile devices. Aside from following the aforementioned rules for mobile, there are some other strategies you can use to make sure your site quickly loads.<\/p>\n<p>Start at <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google\u2019s PageSpeed Insights<\/a>. On this site, you can type in the URL for your website and see what your load speed is, out of 100. Google will tell you what you need to improve to make your site load faster on mobile and desktop devices.<\/p>\n<p>For example, they may recommend optimizing images for both platforms, as well as minifying HTML and CSS. The rules are generally the same for both mobile and desktop; the difference is just that you can have bigger images (20-100kb), flash, and more intricate designs on your desktop page.<\/p>\n<h2>9. Modify Your URLs<\/h2>\n<p>Along with putting keywords in the titles of your website\u2019s content, Moz\u2019s Rand Fishkin recommends <a href=\"https:\/\/moz.com\/blog\/15-seo-best-practices-for-structuring-urls\">placing them in your URLs<\/a> as well.<\/p>\n<p>When a person hovers over anchor text, he or she will see that the website is actually relevant based upon the URL. If there is no anchor text, then he or she will recognize the relevancy within the text.<\/p>\n<p>Plus, URLs show up on Google, and help people decide whether or not to click on your website. If the title matches the URL, they\u2019re going to trust it and go to your website.<\/p>\n<p>The URL should be short (50 to 60 characters or less) and as readable as possible. Avoid having anything but words and dashes within your URLs. A bunch of numbers, symbols, and random letters confuse people and discourage them from clicking. Even if the title of your content has words like \u201cthe,\u201d \u201cand,\u201d or \u201ca\u201d in it, you don\u2019t need to include them in the URL in order for it to still be coherent. Finally, don\u2019t use too many folders (slashes) within your URL.<\/p>\n<h2><strong>10. Your Money or Your Life: Do No Harm<\/strong><\/h2>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/_V1BnjzSrds\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Digital audiences have always depended on the honor system to ensure that the information they consume is factually accurate. With Google\u2019s new \u201cYour Money or Your Life\u201d (YMYL) standards, content on the websites of news outlets, legal services providers, financial services companies, healthcare companies, and similar sites must undergo rigorous scrutiny to rank high in people\u2019s searches.<\/p>\n<p>Like the ancient physician Hippocrates advised, do no harm. Citing more than one expert helps to earn Google\u2019s nod for content on these websites, as does referencing academic papers or other rigorous studies.<\/p>\n<p>If you publish content that, if incorrect, could cause someone to lose money, their freedom, or their health, you have a problem. It pays to check, double-check, and triple-check. Not just for your content ranking\u2019s sake, but for your users. Focus on providing your users with the highest value, and your content should pass muster with Google.<\/p>\n<h2>11. Organize Your Content into Categories and Themes<\/h2>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/3w5Yckcu8zo\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Google \u2013 and other search engines \u2013 try to put themselves in the shoes of someone searching for information about specific topics. Organizing your content into various categories helps searchers and search engines alike to find what they need quickly, as Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/blog\/seo-and-content-marketing\/?kw=&amp;cmp=US_SRCH_DSA_Blog_Core_BU_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=484020086295&amp;kwid=dsa-1057183202355&amp;cmpid=11769537497&amp;agpid=117334830391&amp;BU=Core&amp;extid=167368308015&amp;adpos=&amp;gclid=Cj0KCQjwpdqDBhCSARIsAEUJ0hNJixXa2_s6xltWVq332V9Hb9cxoyj40YmHeOYeXhAAh1ga5dDIzkUaAun1EALw_wcB\">Ashley Segura<\/a>\u00a0points out.<\/p>\n<p>If you click on over to my \u201cBlog\u201d page, you\u2019ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Someone looking for information about holding an event to market their product can click on the \u201cEvent Marketing\u201c headline and find relevant information without having to shuffle through our entire collection of blog posts.<\/p>\n<h2><strong>12. Differentiate Your Content from That of Your Competitors<\/strong><\/h2>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/pSWCotmPC58\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Instead of the \u201ckeeping up with the Joneses\u201d routine of matching your competitors\u2019 content move for move, see what you can do to\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/why-content-differentiation-dictates-success-and-how-to-find-yours\/\">make your content unique<\/a>\u00a0in your audience\u2019s minds. Not only will this strategy offer your audience a different angle on your key topics, but it will also position you better in Google searches, provided you get specific.<\/p>\n<p>The secret sauce that gives you the edge is finding your niche. Let\u2019s say that you sell software-as-a-service (SaaS). Your competitors focus on providing businesses with software geared to their needs, but you notice a lot of schools and other educational institutions among your blog post readers and customer base.<\/p>\n<p>Focus the lion\u2019s share of content on how teachers and other school personnel can use your software solutions to streamline their workflow and make it easier for their students to learn. Use keyword strings, such as \u201csoftware that ignites learning\u201d as opposed to \u201csoftware for organizations.\u201d<\/p>\n<p>Then, create content that educators can use to solve their problems, and you\u2019ll soon find yourself\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-is-the-1-ranking-factor-and-how-to-maximize-it\/\">ranking at the top of the heap<\/a>\u00a0in educators\u2019 searches. Specificity and uniqueness are the keys to success in\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/seo-is-content-marketing\/\">integrating SEO<\/a>\u00a0with your content strategy.<\/p>\n<h2><strong>13. Refresh Your Content Often<\/strong><\/h2>\n<figure><\/figure>\n<p>It\u2019s not only outdated posts that turn up in your content audits. It\u2019s those evergreen posts with lasting power that could use a fresh coat of paint as well.<\/p>\n<p>Search engines gobble\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/attract-google-fresh-content\/\">fresh content<\/a>\u00a0like your fat uncle on Thanksgiving Day. So, it pays to go back into your content inventory and re-write, re-record, or re-film pieces that you haven\u2019t touched in a while.<\/p>\n<p>New content, too, helps. But we\u2019re a big believer in recycling older content to get more mileage out of all that research your team put into it. You\u2019ll rank higher in searches and give your audience fresh insights \u2013 which is one of the main reasons they frequent your site.<\/p>\n<p>If you are ready to get more traffic to your site with fresh, top-quality content that attracts both search engines and your target customers, check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">Content Builder Service<\/a>.<\/p>\n<h2><strong>14. Understand the E-A-T Framework<\/strong><\/h2>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/vvKpzFtH7OQ\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Let\u2019s dive a little deeper into what goes into producing content that gets Google\u2019s attention while bringing value to your target customers. It all starts with a principle called E-A-T\u00a0\u2013\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/eat-vs-ymyl-for-seo-and-content-marketing\/\">expertise, authoritativeness, and trustworthiness<\/a>.<\/p>\n<p>Without getting into the weeds of Google\u2019s\u00a0Search Quality Evaluator Guidelines, most of these guidelines boil down to those simple principles.<\/p>\n<p><strong>Expertise<\/strong><\/p>\n<p>Showcasing your expertise with content doesn\u2019t mean braggadocio. Quite the opposite.<\/p>\n<p>People buy your products and services because they provide them with a benefit. The more expertise you have in your field, the better products you\u2019ll make.<\/p>\n<p>Like your high school English teacher always told you, \u201cShow, don\u2019t tell.\u201d Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.<\/p>\n<p>Approach your content like an effective teacher. Explain concepts in the simplest language possible.<\/p>\n<p>You might think that highly technical jargon will make you sound like an expert, but it doesn\u2019t. Breaking down complex topics into easily understandable chunks is the sign of a true expert.<\/p>\n<p>When you do mention your products, position them as the tools that will help your customers solve a problem they face. Don\u2019t play the hero with either your products or your expertise. Let the customer be the conquering hero.<\/p>\n<p>Providing new information, helpful tips, and instructional material also does something else. It makes your content more shareable, more link-worthy, doubling down on your content\u2019s SEO value.<\/p>\n<p><strong>Authoritativeness<\/strong><\/p>\n<p>Authoritativeness gauges\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">your reputation<\/a>\u00a0in your industry. When you become the definitive source that people turn to for reliable information about topics you have expertise in, you have authority in your field.<\/p>\n<p>Google looks at reputation from both a user\u2019s and industry influencers\u2019 perspectives. If other prominent names in your industry cite your articles in their content, it places you in a position of authority. Similarly, if you provide helpful information to users, your authority will rise.<\/p>\n<p>So, you\u2019ll want to create thought leadership content that others in your industry or related industries will find valuable. At the same time, publish content that users can turn to for valuable advice.<\/p>\n<p>The more content you produce that hits these targets, the more Google \u2013 and your target audience \u2013 will consider you an authority in your industry.<\/p>\n<p><strong>Trustworthiness<\/strong><\/p>\n<p>Trustworthiness is connected to the accuracy, transparency, and legitimacy of your content. First of all, the more contact information you have on your website as a whole, the better. Here\u2019s why.<\/p>\n<p>If someone has questions about your business or the content itself, they need to be able to contact you through the method most convenient to them. For instance, if you only have an email address, it would be a hassle for someone on a mobile phone to click away from your website to their email provider. Having a clickable phone number available makes it easier to get in touch while they are still on your site.<\/p>\n<p>Your content must also be accurate and related to your website\u2019s purpose. Make sure your content covers these bases:<\/p>\n<ul>\n<li><strong>Accuracy:<\/strong>\u00a0Using several reputable sources to support your conclusions undergirds your content with documentation.<\/li>\n<li><strong>Relevancy:<\/strong>\u00a0If I were suddenly to veer off and write an article about baseball, it wouldn\u2019t be relevant to my audience or the rest of my website \u2013 unless I could tie it back to content marketing with a clever analogy. However, since my audience comes to my site to learn about content marketing, articles about all things content marketing are relevant \u2013 and Google recognizes them as such.<\/li>\n<\/ul>\n<h2>15. Fuel Your SEO With Pure-Value Content Marketing<\/h2>\n<p>A <a href=\"https:\/\/moz.com\/blog\/traffic-engagement-metrics-their-correlation-to-google-rankings\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">study conducted by Moz<\/a> showed that higher traffic and greater levels of\u00a0engagement\u00a0correlate to improved search\u00a0engine rankings. So regardless of a site&#8217;s traffic sources, the more you can improve its visibility, the better it may perform in Google search.<\/p>\n<p>For most professionals engaged in SEO, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\">regular blogging<\/a> and content marketing has become best practice. However, many SEO-driven content marketing strategies are too focused on keywords and search engine manipulation. To cultivate greater success with content marketing, put <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/thought-leadership-best-practices-research\/\">human-centric, thought leadership content<\/a> on the forefront.<\/p>\n<p>What defines <em>&#8220;pure-value content?&#8221;<\/em> From a search-first content marketing perspective, instead of writing generic, keyword-optimized articles on topics like <em>How to Hire an &#8216;Atlanta DUI Lawyer&#8217;<\/em>, a pure-value approach would sound more like <em>Can You Beat DUI\u00a0Conviction\u00a0in Georgia?<\/em><\/p>\n<p><em><img decoding=\"async\" class=\"aligncenter size-full wp-image-17041\" src=\"http:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2016\/08\/beat-dui-georgia.jpg\" alt=\"SEO-driven Content Marketing: Beat a DUI in Georgia\" width=\"639\" height=\"295\" \/><\/em><\/p>\n<p>In essence, you can still make the content keyword-relevant and optimized for SEO, but with an emphasis on being more educational, informative, and solution-oriented. Whether as a video, in-depth article, or infographic, a pure-value piece of content on such a legal topic will most certainly address a common question among many individuals. Further, such content will have greater potential to drive traffic and enduring levels of engagement.<\/p>\n<h2>16. Find the Optimum Length for Your Content<\/h2>\n<p>The <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-many-words-should-a-blog-post-be\/\">perfect blog post length<\/a> is a controversial topic. I\u2019ve done my fair share of guest posting, and I\u2019ve seen guidelines specifying everything from 500 to 2500 words minimum.<\/p>\n<p>Unfortunately, regularly churning out 2500 word, high-quality blog posts is too demanding for most small businesses. Instead, shoot for around 1000 words. This gives you the scope to create a quality blog post, and won\u2019t eat into too much of your time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12782 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/word-count.png\" alt=\"\" width=\"451\" height=\"325\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/word-count.png 451w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/word-count-300x216.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>The more words, the better of course. But if you can\u2019t manage more, don\u2019t obsess over it. Aim for no less than 500 words as a minimum, and your content will still be readable and rankable.<\/p>\n<p>It\u2019s worth mentioning your title length here too. A clickable blog title drives traffic (e.g. \u201c10 SEO Trends You Need To Know In 2019\u201d), which in turn signals to search engines that it\u2019s worth ranking. Your titles should also be between 50-60 characters long to display fully on SERPs.<\/p>\n<p>Remember, your title tags, meta description, and URL all play a part in improving your content SEO. If that sounds daunting, don\u2019t be put off. The Yoast plugin for WordPress makes it easy to optimize your tags and descriptions with intelligent keyword planning.<\/p>\n<p>Plus, as WordPress integrates with most reliable online store creators, you can start optimizing your blog\u2019s SERP data with whichever ecommerce platform you use. It\u2019s a versatile blogging solution that makes it easy for small businesses to enhance their SEO, perfect for novices or experts.<\/p>\n<p>1000 words is a good rule of thumb, but don\u2019t sweat it too much. Quality is important, and an amazing 500 word blog post is better than a terrible 2500 word one. And don\u2019t be afraid of bulking it out with some images and video either \u2014 it\u2019s great for your readers, and great for your SEO too.<\/p>\n<h2>17. Embrace Local SEO<\/h2>\n<p>Local SEO is your small business\u2019s secret weapon in the battle of the SERPs. It\u2019s vital in a mobile-first market and will both net you sales and drive traffic.<\/p>\n<p>Of course, local SEO won\u2019t work for every small biz. If you own an online store and your customers come from all over the globe, locality won\u2019t necessarily affect your sales. But for those small businesses that deal with face-to-face transactions, local SEO is an absolute must.<\/p>\n<p>Beyond optimizing your website for local SEO, you should create a blog content strategy that addresses and explores local issues. When you write about regional places and events, search engines pick up on it and increase your ranking in local search queries.<\/p>\n<p>Identify the local keywords that relate to your small biz: your state, town or city, even your borough or street. Next, pick out local issues such as cultural events or news and write blogs about them.<\/p>\n<h2>18. Increase Visibility &amp; Interaction with Social Media<\/h2>\n<p>Even for the businesses and brands with thousands of social media followers, there&#8217;s significant value in leveraging social media advertising on Facebook, Twitter, LinkedIn, Pinterest, etc. On these social media platforms, you can get exposure in front of new audiences based on specific interests and pyschographics, demographics, and geographics.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-17042\" src=\"http:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2016\/08\/pinterest-beat-dui-georgia.jpg\" alt=\"Pinterest Post on How to Beat DUI in Georgia\" width=\"246\" height=\"418\" \/>For example, an attorney could advertise its content on <em>How Beat DUI Charges in Georgia<\/em> by targeting individuals located in Atlanta between the ages of 18-45. Not only can the criminal defense lawyer earn new social media followers in the process, but he could drive in-market traffic to his website.<\/p>\n<p>In addition to improving site traffic and engagement, the piece of content can rack-up social signals (i.e. tweets, likes, +1&#8217;s, shares, etc.) While Google has yet to confirm any influence of social signals over its rankings, countless search marketers will <a href=\"https:\/\/www.quicksprout.com\/2014\/01\/31\/how-social-signals-impact-search-engine-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">debate that social signals do have a positive impact on SEO<\/a> and higher rankings.<\/p>\n<p>This may or may not be a result of the content earning links naturally as result of its popularity on social media platforms. Or it could be an emerging and unannounced ranking signal that has yet to come to publicized. Regardless, social media can dramatically help start-jump\u00a0SEO, especially when drive by pure-value content marketing and strategic utilization of social advertising platforms.<\/p>\n<h2>19. Keep Generating New Topic Ideas<strong><br \/>\n<\/strong><\/h2>\n<p>Struggling for inspiration for a blog post that ranks? Thankfully, there\u2019s a number of useful tools to help you identify relevant <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/top-resources-tips-develop-blog-topics-your-audience-will-love\/\">blog post topics<\/a> to write about that let you search for current popular content based on your business keywords and identify trending topics related to your industry.<\/p>\n<p>Simply use these trending topics as inspiration for your own strategy, and you\u2019ll have superb blog content that your customers \u2014 and the search engines \u2014 will love.<\/p>\n<p>The key to a successful ranking blog strategy is fresh and current content. Update yours regularly with content that addresses trending events and issues. It\u2019s good for your SEO, great for your customers, and it positions your small business as modern and relevant too.<\/p>\n<h2>20. Don&#8217;t Neglect Image SEO<\/h2>\n<p>Did you know that the images and videos that you use in your blogs also affect your SEO? Last year, Google updated its image search function, including providing the option to filter results by theme.<\/p>\n<p>For example, an image search for \u201ccats\u201d could be further sorted by categories such as: anime, baby, kitten, white, wallpaper, and so on. Consequently, those blogs that contain <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-optimize-images-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine optimized-images<\/a> will be favored by Google\u2019s crawlers.<\/p>\n<p>Beyond that, having images or video in your blog increases your reader\u2019s time on site, and generally enhances their experience of your website. Choose high-quality images and optimize their alt tags with relevant keywords. And avoid massive photos that take too long to load which will negatively impact your SEO.<\/p>\n<p>It goes without saying that original photos will always trump generic stock photos. But as a small biz owner, finding the time to take high-quality original snaps is tricky. So while generic stock photos are a no-no, there are some websites that offer quality free images for download that actually look and feel <em>unique<\/em>. Use a free online photo editor to give them a creative spin and truly make them your own.<\/p>\n<h2>21. Make the Most of Featured Snippets<strong><br \/>\n<\/strong><\/h2>\n<p>Google is increasingly keeping its users on the SERPs through the use of featured snippets. These are the text boxes that appear at the top of results pages, answering queries and often preventing people from clicking through to a website.<\/p>\n<p>For small businesses, this is both good and bad. In many cases, a searcher might get the answer they need and not visit your website as a result. But savvy businesses use featured snippets to pique their visitor\u2019s interest, compelling them to click through.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12783\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/fs-1024x652.png\" alt=\"\" width=\"700\" height=\"446\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/fs-1024x652.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/fs-1024x652-300x191.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/02\/fs-1024x652-768x489.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>As with most things, it\u2019s better to swim with the tide than against it, so it\u2019s important that you optimize your blog content for these snippets where appropriate.<\/p>\n<p>If you\u2019re writing a blog that answers a query (think evergreen content and essential guides), make it high-quality and comprehensive. Maybe that\u2019s a given, but you should also format it in a way that works for Google. This is a multi-pronged task, so <a href=\"https:\/\/www.shoutmeloud.com\/google-featured-snippets.html\" target=\"_blank\" rel=\"noopener noreferrer\">find out exactly what this entails here<\/a>.<\/p>\n<h2>22. Use Other People&#8217;s Content<\/h2>\n<p>Another point worth addressing&#8230; When it comes to syndicated or licensed content, we often first see fear in the eyes of our customers.<\/p>\n<p>Turns out, the massive and nearly ubiquitous myth in certain marketing circles and across the interwebs is that duplicate content hurts SEO. Some believe that duplicate content can actually cause a brand to be penalized. This myth has been around a long time. And in our customer strategy work, it comes up all the time.<\/p>\n<p>But is there any truth to it? And maybe more importantly, how can a brand use \u201cother people\u2019s\u201d content to rise to the top of search engine rankings without breaking the bank?<\/p>\n<p>The straight answer is that licensed or syndicated content doesn&#8217;t hurt a brand&#8217;s SEO at all. And it often helps SEO.<\/p>\n<p>Don&#8217;t take our word for it, here is Google&#8217;s own take: \u201cLet&#8217;s put this to bed once and for all, folks: There&#8217;s no such thing as a \u2018duplicate content penalty.\u2019<\/p>\n<p>Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.<\/p>\n<p>I am a big fan of \u201cother people\u2019s\u201d content.<\/p>\n<p>At SAP, I built an award-winning content marketing hub called\u00a0Business Innovation and started it with little budget. How do you build a content hub on a small budget? You need <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/build-army-contributors-blog\" target=\"_blank\" rel=\"noopener noreferrer\">an army of volunteer content contributors<\/a>.<\/p>\n<p>I did this by syndicating content from other experts (mostly employees to start) with their permission. When I started showing business results and my budgets increased, I added licensed content as well as additional paid original content.<\/p>\n<p>Many publishers offer great examples of high-volume sites built off a licensed-content approach. Even the top publisher sites in the world license images and stories from providers like Getty Images, Reuters, and Associated Press.<\/p>\n<p>One of the reasons these sites rank for the topics they cover is that they produce a steady stream of content around their topics. Each licensed article adds a small amount of search authority on the topic.<\/p>\n<h2>23. Gain Search Authority with Volume, Value, and Variety<\/h2>\n<p>To break through the noise, brands need to focus on the 3Vs of content marketing:<\/p>\n<ul>\n<li><strong>Volume:<\/strong> To achieve the highest level of organic search, brands needs to start with the highest volume possible. To become an authority on a topic, you have to spend a lot of time (frequency) publishing on that topic. To rank higher than another source, you need to publish more content than the other source, all other things being equal.<\/li>\n<\/ul>\n<ul>\n<li><strong>Value:<\/strong> As Lee Odden and Andy Crestodina have said, you need to create the best answer and the best pages on the internet for the topics relevant to your brand. Many marketers mistakenly think this means that you need to only publish articles greater than 1,000 words or some other arbitrary number.\u00a0Long-form content should be part of the mix. But brands should also link to other sites with authority. <a href=\"https:\/\/contentmarketinginstitute.com\/2013\/10\/create-great-content-get-more-repurposing\/\">Repurposing content<\/a> or linking to other authorities on a topic is often the best way to provide value to your audience.<\/li>\n<\/ul>\n<ul>\n<li><strong>Variety:<\/strong> The search engines report results in the form of web pages, images, videos, news, and more. To rank for a topic, brands need to create a variety of content types at a high enough volume and with relative value to be considered an authority.<\/li>\n<\/ul>\n<p>Remember that building search authority takes time. This was the lesson my former SAP colleague, Gurdeep Dhillon, posted on LinkedIn. He found that it took about six months for search traffic on its Customer Edge site to reach close to 30%. The site includes the mix of content we recommend: original stories plus licensed content.<\/p>\n<p><img decoding=\"async\" class=\" size-medium wp-image-4923 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2015\/03\/customer-edge-organic-traffic-image-1-300x180.jpg\" alt=\"customer-edge-organic-traffic-image-1\" width=\"300\" height=\"180\" \/><\/p>\n<h2>24. Use Your Content Marketing Budget Wisely<\/h2>\n<p>We should start by acknowledging that if budgets were limitless, brands would create mostly original content to give the best and unique answers on the internet in every format used by their audiences. But budgets at most brands are limited. So how do we achieve the best results with our content budget?<\/p>\n<p>One approach I see brands taking often is the &#8220;rule of thirds,&#8221; stating that one-third of your content should be original, one-third licensed, and one-third community-generated. We don&#8217;t know what the right mix is for every brand. We only know that there needs to be a balance between cost and content effectiveness.<\/p>\n<p>Starting with &#8220;the rule of thirds&#8221; allows you to test what works for your brand and its goals, then adjust the mix as you go. We often see that each type of content supports the other in gaining organic reach, social shares, and community engagement \u2013 all driving to better business outcomes.<\/p>\n<h2>Ready to Rule the Ranks on Google?<\/h2>\n<p>SEO can seem confusing, but these techniques have been proven to help with ranking. By internalizing them in your content operations, you\u2019ll have a better chance at reaching your audience, making connections with prospects, and getting them started in your purchase funnel.<\/p>\n<p>Simply writing blog posts isn\u2019t enough \u2014 you have to play the SEO game to get them ranking on the SERPs.\u00a0The key takeaway is that you have to have <a href=\"https:\/\/contentmarketinginstitute.com\/2014\/07\/great-content-checklist-tips-tools-examples\">great content<\/a>. Your content should live on a platform that has some existing or growing domain authority and follows standard best practices for SEO. If your content is great, you will gain the holy grail of content marketing and SEO: inbound links from websites of higher authority.<\/p>\n<p><em><strong>Want to learn how you can reach,\u00a0engage and convert new customers for your business?\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact me here<\/a>\u00a0and let&#8217;s talk about how we can help. Or\u00a0<a title=\"https:\/\/eepurl.com\/bOl4pb Cmd+Click or tap to follow the link\" href=\"https:\/\/eepurl.com\/bOl4pb\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe here<\/a>\u00a0to receive my latest updates.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense \u2013 think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute\u2019s B2C Content Marketing Benchmarks, Budgets, and Trends, 62%<\/p>\n<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/\">Read Full post<\/a>","protected":false},"author":60,"featured_media":3369130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Content Marketing Impacts Your SEO Rankings - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Is content marketing synonymous with SEO today? Learn why quality content is the biggest factor for ranking #1 for any and all keywords!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Content Marketing Impacts Your SEO Rankings - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Is content marketing synonymous with SEO today? Learn why quality content is the biggest factor for ranking #1 for any and all keywords!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-02T15:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/06\/MIG-Feature-Image-Template-44.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Content Marketing Impacts Your SEO Rankings - Marketing Insider Group","description":"Is content marketing synonymous with SEO today? Learn why quality content is the biggest factor for ranking #1 for any and all keywords!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/","og_locale":"en_US","og_type":"article","og_title":"How Content Marketing Impacts Your SEO Rankings - Marketing Insider Group","og_description":"Is content marketing synonymous with SEO today? Learn why quality content is the biggest factor for ranking #1 for any and all keywords!","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/","og_site_name":"Marketing Insider Group","article_published_time":"2023-06-23T13:00:00+00:00","article_modified_time":"2023-08-02T15:38:47+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/06\/MIG-Feature-Image-Template-44.png","type":"image\/png"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/7ffa4c502128846aeaea288f21141550"},"headline":"How Content Marketing Impacts Your SEO Rankings","datePublished":"2023-06-23T13:00:00+00:00","dateModified":"2023-08-02T15:38:47+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/"},"wordCount":6353,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"articleSection":["Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/","name":"How Content Marketing Impacts Your SEO Rankings - Marketing Insider Group","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"datePublished":"2023-06-23T13:00:00+00:00","dateModified":"2023-08-02T15:38:47+00:00","description":"Is content marketing synonymous with SEO today? Learn why quality content is the biggest factor for ranking #1 for any and all keywords!","breadcrumb":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketinginsidergroup.com\/"},{"@type":"ListItem","position":2,"name":"How Content Marketing Impacts Your SEO Rankings"}]},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2020\/02\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2020\/02\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/7ffa4c502128846aeaea288f21141550","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9bfbf36cab7fc1fdf1ac5af1a38ccab9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9bfbf36cab7fc1fdf1ac5af1a38ccab9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner \u00a0is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\" and\u00a0he is the CEO and Founder of Marketing Insider Group, a leading Content\u00a0Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/twitter.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/1881"}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=1881"}],"version-history":[{"count":7,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/1881\/revisions"}],"predecessor-version":[{"id":3368630,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/1881\/revisions\/3368630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/3369130"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=1881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=1881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=1881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}