{"id":3367645,"date":"2023-05-30T06:00:42","date_gmt":"2023-05-30T10:00:42","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3367645"},"modified":"2023-05-24T10:55:35","modified_gmt":"2023-05-24T14:55:35","slug":"can-small-businesses-really-use-ai-for-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/artificial-intelligence\/can-small-businesses-really-use-ai-for-marketing\/","title":{"rendered":"Can Small Businesses (Really) Use AI for Marketing?"},"content":{"rendered":"
Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing<\/a>? Have you thought about using AI for small business marketing to make your life a little easier?<\/p>\n You\u2019re not alone. In fact, more than 25%<\/a> of small businesses are already using AI tools to support their digital marketing and automation efforts.<\/p>\n But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Because if there\u2019s one thing we know for sure, it\u2019s that AI can\u2019t do it all, and you need skill to navigate the reasoning of robots.<\/p>\n We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.<\/p>\n Want to know how it\u2019s done? Here\u2019s the scoop on AI for small business marketing.<\/p>\n Quick Takeaways<\/strong><\/em><\/p>\n Start taking advantage of AI for small business marketing and give your business\u2019s performance and productivity a boost.<\/p>\n More than 80%<\/a> of small businesses using AI tools agree that they are helping their companies accelerate revenue growth.<\/p>\n <\/p>\n Image Source: Unbounce<\/em><\/p>\n Alt-text: bar graph shows that 82% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth<\/p>\n Here at MIG, we\u2019ve been dabbling in AI technology and learning how to use tools, like ChatGPT and Grammarly, to see if they\u2019re worth the hype. We\u2019ve tried it all:<\/p>\n There are definitely pros and<\/em> cons to asking AI tools for marketing advice.<\/p>\n So yes, you can use AI for small business marketing \u2013 to an extent. The key to success is understanding how it can help<\/em> and how it can hurt<\/em> your business.<\/p>\n We\u2019ll give you the bad news first: AI isn\u2019t going to run your small business for you. There\u2019s a few things you need to be weary of when it comes to using AI in marketing:<\/p>\n So, although AI can help you with marketing your small business, it\u2019s important to remember to use it as a tool, and not to let AI do the work for you. If you need help creating content or a marketing strategy, it\u2019s best to consult humans<\/a> before robots.<\/p>\n But just as there are a few pitfalls, there are a lot of areas where AI can help save time and money for your small business.<\/p>\n More than 90%<\/a> of marketers using AI tools say they helped cut costs and reduce the need to hire for additional marketing roles.<\/p>\n But that\u2019s not all. When used correctly, AI tools can also help small businesses:<\/p>\n <\/p>\n Image Source: RasaIO<\/em><\/p>\n When you weave the right AI tools into your marketing strategy, you can create content efficiently and gain actionable consumer insights, ultimately enhancing your business\u2019s performance and productivity.<\/p>\n Here\u2019s how to take advantage of AI for small business marketing and create a strategy<\/a> that your audience, Google\u2019s algorithm, and<\/em> AI machines love.<\/p>\n One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort.<\/p>\n AI-powered newsletters can also learn the preferences of each recipient over time, allowing them to deliver a more personalized experience to your audience members. This will likely lead to better engagement and a higher ROI for your email marketing campaigns, without requiring you to manually curate content or<\/em> segment your audience!<\/p>\n AI can be a game-changer for small business owners who want to reap the benefits of an effective content marketing<\/a> strategy.<\/p>\n <\/p>\n Image Source: Visme<\/em><\/p>\n There are now many AI tools available that can help with different parts of the content creation process, like:<\/p>\n Although AI-generated content won\u2019t hold up to Google\u2019s high standards<\/a> on its own, AI tools can save content creators a lot of time and energy by providing a great starting point.<\/p>\n AI also has the ability to edit and suggest improvements for content that\u2019s already written. This can be especially helpful for making sure the tone and voice of the content are appropriate for the intended audience.<\/p>\n Following up with leads in a timely, effective manner can be a challenge when you have other priorities on your plate. Now, AI tools can do it for you!<\/p>\n By automating lead follow-up through website chat, text, and email, AI tools can ensure that no lead gets left behind, while delivering an authentic, engaging experience for prospects. They will also:<\/p>\n Then, as leads become more engaged and show a strong interest in your product or service, the AI bots can then hand them off to human representatives for more personalized, detailed conversations. Not too shabby!<\/p>\n That\u2019s right \u2013 AI tools can help predict the performance of your ads before you even run them!<\/p>\n They can also learn which ads and audiences are most effective, and then tell you how to structure your future ads for maximum results. Not only that, but they’ll give you tips on which images and words perform best across different audiences, too.<\/p>\n AI chatbots are quickly becoming a popular tool for improving the customer experience, a top priority for businesses this year.<\/p>\n <\/p>\n Image Source: SuperOffice CRM<\/em><\/p>\n AI have the ability to automatically converse with customers in a way that is natural and intuitive, providing immediate support and assistance.<\/p>\n For small businesses with limited resources, chatbots can make it easier and cheaper to offer immediate service at scale, even if you only have a small team. With a chatbot, you can provide 24\/7 support to your customers without having to hire additional staff.<\/p>\n\n
Can You Use AI for Small Business Marketing?<\/h2>\n
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The Verdict<\/h3>\n
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Why Should You Use AI?<\/h2>\n
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6 Ways Small Businesses Can Use AI in Small Business Marketing<\/h2>\n
1. Automate Newsletters<\/h3>\n
2. Create Content<\/h3>\n
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3. Follow Up With Leads<\/h3>\n
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4. Predict Ad Performance<\/h3>\n
5. Improve the Customer Experience<\/h3>\n