{"id":3356943,"date":"2023-03-06T06:03:53","date_gmt":"2023-03-06T11:03:53","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3356943"},"modified":"2023-03-15T06:21:16","modified_gmt":"2023-03-15T10:21:16","slug":"creating-video-content-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/creating-video-content-marketing\/","title":{"rendered":"The 1-2-3 Guide to Creating Video Content Marketing"},"content":{"rendered":"<p>Now is the time to become an expert on creating video content. Not only are <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?hubs_content=blog.hubspot.com%2Fmarketing%2Fvideo-marketing&amp;hubs_content-cta=19%2520hours%2520a%2520week\">91%<\/a> of businesses already using video as a marketing tool in 2023, but <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">96%<\/a> of marketers are placing ad spend on video.<\/p>\n<p>That\u2019s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-an-seo-marketing-strategy\/\">increasing your SEO<\/a>, there\u2019s no reason why your company should miss out.<\/p>\n<p>If you haven\u2019t already, this is your sign to hop on the video content bandwagon. And lucky for you, we\u2019re giving our readers the scoop on creating video content that generates conversions. In this post, we\u2019re taking a look at how to create video content that will benefit both you and your audience.<\/p>\n<p><em><strong>Quick Takeaways<\/strong><\/em><\/p>\n<ul>\n<li aria-level=\"1\"><em>94% of marketers say that creating video content has increased their audience\u2019s understanding of products and services\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>83% of professional marketers believe that creating video content is more important now than ever<\/em><\/li>\n<li aria-level=\"1\"><em>Creating video content will maximize your ROI, educate your audience, and increase your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/seo-best-practices-blogs\/\">SEO<\/a><\/em><\/li>\n<li aria-level=\"1\"><em>Sharing explainer videos, product demonstrations, company culture videos, and customer testimonials are some of the most effective forms of video content<\/em><\/li>\n<li aria-level=\"1\"><em>A <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/exciting-video-marketing-trends\/\">video content marketing<\/a> strategy will help maximize your ROI and scale your marketing efforts<\/em><\/li>\n<\/ul>\n<p>In a world so heavily saturated with video consumption, creating video content is one of the most effective ways to reach and convert your audience.<\/p>\n<h2>What Exactly Does \u201cCreating Video Content\u201d Mean?<\/h2>\n<p>According to a recent report, <a href=\"https:\/\/www.vidyard.com\/state-of-video-report\/\">83%<\/a> of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content?<\/p>\n<p>Video <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\">content marketing<\/a> is exactly what it sounds like \u2013 companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions.<\/p>\n<p>But why such a rise in popularity? For starters, <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">social media<\/a> consumption in the US was boosted by <a href=\"https:\/\/www.nielsen.com\/insights\/2020\/covid-19-tracking-the-impact-on-media-consumption\/\">215%<\/a> during the 2020 pandemic. By 2022, audiences were spending an average of 19 hours per week consuming video content. To put it into perspective, that\u2019s just a few hours short of an entire day spent watching videos online.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3356945\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content1.png\" alt=\"bar graph shows increase in consumption of video content from 2018 to 2022\" width=\"1001\" height=\"481\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content1.png 1001w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content1-300x144.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content1-150x72.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content1-768x369.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p><em>Image Source: Wyzowl<\/em><\/p>\n<p>If you haven\u2019t started creating video content yet, you\u2019re missing out on a major opportunity to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/video-content-marketing\/\">connect with your audience<\/a>. But reaching potential customers isn\u2019t the only reason why you should start creating video content.<\/p>\n<h2>4 Reasons To Start Creating Video Content<\/h2>\n<p>In 2023, there\u2019s no question that sharing video content is the most powerful way for brands to engage their audiences. It doesn\u2019t matter whether you\u2019re a B2C or <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-b2b-video-marketing-strategies-are-evolving-in-2018\/\">B2B company<\/a>, or even if you have decent video editing skills. There\u2019s 4 main reasons why you should start creating video content ASAP.<\/p>\n<h3>1. Video Content Is A Great Way To Educate Your Audience<\/h3>\n<p>Want to help potential customers learn about why your product is the best? Create an explainer video that clearly explains how your products and services work.<\/p>\n<p>According to Wyzowl, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?hubs_content=blog.hubspot.com%2Fmarketing%2Fvideo-marketing&amp;hubs_content-cta=19%2520hours%2520a%2520week\">94%<\/a> of marketers say that creating video content has increased their audience\u2019s understanding of products and services. As a professional marketer, you already know that customers will only buy your product if they know how it works and what benefits it offers.<\/p>\n<h3>2. Videos Have Great ROI<\/h3>\n<p>In 2023, industry professionals have reported that creating video content has significantly increased:<\/p>\n<ul>\n<li aria-level=\"1\">Brand awareness<\/li>\n<li aria-level=\"1\">Traffic<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/b2b-lead-generation-strategies\/\">Leads<\/a><\/li>\n<li aria-level=\"1\">Sales<\/li>\n<li aria-level=\"1\">Dwell time<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3356946\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content7.png\" alt=\"bar graph shows increase in sales from creating video content between 2016 and 2023\" width=\"1024\" height=\"768\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content7.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content7-300x225.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content7-150x113.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/creating-video-content7-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>And the real beauty of creating video content: it doesn\u2019t have to be expensive or time-consuming. Nowadays, you can record a great video in a matter of seconds on your handy-dandy smartphone. Spending less on production means maximizing your ROI.<\/p>\n<h3>3. When It Comes To Creating Video Content, You Have Options<\/h3>\n<p>If you\u2019ve been in the business for some time, you might think of YouTube as soon as you hear the word \u201cvideo\u201d. But in today\u2019s industry, you have a number of <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/where-should-i-post-my-video-content-marketing\/\">video sharing options<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\"><em><strong>Social Media.<\/strong> <\/em>Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. Not only is it quick and easy, but it\u2019s a great way to speak directly to your audience.<\/li>\n<li aria-level=\"1\"><em><strong>Live Videos.<\/strong> <\/em>According to <a href=\"https:\/\/about.fb.com\/news\/2018\/01\/news-feed-fyi-bringing-people-closer-together\/\">Facebook<\/a>, live streams get 6x as many interactions as regular video posts.<\/li>\n<li aria-level=\"1\"><em><strong>Webinars. <\/strong><\/em>Share webinar content to establish authority by answering your audience\u2019s questions and teaching them about trending topics in your industry.<\/li>\n<\/ul>\n<p>The list goes on and on. Figure out which channels make the most sense for your business, and keep posting video content consistently to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-roi-of-blogging\/\">maximize your ROI<\/a>.<\/p>\n<h3>4. You Can Amp Up Your SEO By Creating Video Content<\/h3>\n<p>Have you ever noticed that Google often features YouTube videos at the top of Page 1? By using keywords and consistently creating content that targets commonly searched topics, the chances of your content landing in Google\u2019s top results are high.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3356947\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM.png\" alt=\"screenshot of YouTube video content featured on Google SERPs\" width=\"1734\" height=\"1190\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM.png 1734w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM-300x206.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM-1024x703.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM-150x103.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM-768x527.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-20-at-10.29.54-AM-1536x1054.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/p>\n<p><em>Image Source: Google<\/em><\/p>\n<p>Add in the exposure you\u2019ll get on YouTube when people search for your topics, and you can expect a pretty significant <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/20-ways-boost-website-traffic\/\">increase in traffic<\/a>.<\/p>\n<h2>6 Types of Video Content You Should Create<\/h2>\n<p>Now that you\u2019re convinced of the power of creating video content, you\u2019re probably wondering what kind of videos successful companies are creating. We\u2019ve got you covered.<\/p>\n<h3>1. Explainer Videos<\/h3>\n<p>Remember, explainer <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-b2b-email-video-marketing-should-be-your-top-priority\/\">videos<\/a> are a great way to educate your audience. When customers understand the magic behind your products and services, they\u2019re much more likely to make a purchase.<\/p>\n<p><iframe title=\"Understanding Your Health Insurance Costs | Consumer Reports\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/DBTmNm8D-84?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: Consumer Reports<\/em><\/p>\n<p>Explainer videos can be animated, time lapses of illustrations, live recordings, or really any method you find appropriate for your brand, as long as you effectively get the message across.<\/p>\n<h3>2. Product Demonstrations<\/h3>\n<p>Show off your products and services with product demonstrations. These are different from explainer videos because you\u2019ll be flaunting your product\u2019s special features and benefits.<\/p>\n<p><iframe title=\"Gorilla Mounting Tape Product Video\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/t1sv4-bYh4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: The Gorilla Glue Company<\/em><\/p>\n<p>Find yourself a charismatic host to speak passionately about your product, and brainstorm creative ways to engage your audience during the demonstration.<\/p>\n<h3>3. Company Culture Videos<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/strategy\/brand-storytelling-defined\/\">Brand storytelling<\/a> can be one of the most effective ways to make an emotional connection with your audience. Create video content that highlights your company values to draw attention from both potential customers and employees.<\/p>\n<p><iframe title=\"Create Adventures Through Education with PSIA-AASI\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/f-0dK2uopkA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: PSIA-AASI<\/em><\/p>\n<p>You\u2019d be surprised at how many new customers and <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-employee-activation\/\">employees<\/a> you can attract by sharing the \u201cwhy\u201d behind your brand\u2019s offerings.<\/p>\n<h3>4. Behind-The-Scenes<\/h3>\n<p>Who doesn\u2019t want an inside look at the process behind delivering your products and services? Don\u2019t be afraid to show off the craftsmanship that goes into creating your company\u2019s goods.<\/p>\n<p><iframe title=\"Behind the scenes at... Sipsmith Distillery: Watch how gin is made\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/mETMmqQcN3k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: Evening Standard<\/em><\/p>\n<p>You\u2019ll really want to capitalize on this type of video content if your brand specializes in <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-personalization-strategies\/\">personalized products<\/a> or specialized sourcing of materials. The more involved your viewers feel in the process, the more interested they\u2019ll be in making a purchase.<\/p>\n<h3>5. Customer Testimonials<\/h3>\n<p>Word-of-mouth <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/what-is-marketing\/\">marketing<\/a> is the oldest trick in the book. By posting customer testimonials, you won\u2019t have to rely on customers sharing your success stories.<\/p>\n<p><iframe title=\"Gorilla Glue: David Roy&#039;s Full-Length Tough Story\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/ce-EX-rqGYU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: The Gorilla Glue Company<\/em><\/p>\n<p>Ask an existing customer to share on video why they love your company\u2019s products and services. When prospects see how passionate customers are about your product, they\u2019ll likely want to try it out for themselves.<\/p>\n<h3>6. Employee Portraits<\/h3>\n<p>Give customers an inside look at the heart and soul of your company by sharing employee portrait videos. A short video showing the day-to-day actions of a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-boost-employee-content-marketing-and-leverage-it\/\">passionate employee<\/a> can help your audience better understand your business and the community it serves.<\/p>\n<p><iframe title=\"Behind the Chef: Ricardo Zarate\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/gkh3DGhQcBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: Life And Thyme<\/em><\/p>\n<p>If you\u2019re a small business wanting to engage with or expand your community, this is a great way to show new audience members what you\u2019re made of.<\/p>\n<h2>6 Steps To Creating A Video Content Marketing Strategy<\/h2>\n<p>You\u2019re just a few steps away from reaping the benefits of creating video content \u2013 but every great marketer knows that your content is nothing without a solid <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-strategy-roi-ultimate-guide\/\">content marketing strategy<\/a>. Here\u2019s 6 easy steps to maximizing your video content\u2019s ROI and scaling your marketing efforts.<\/p>\n<h3>1. Why<\/h3>\n<p>Before you start churning out video content, you need to clarify the purpose behind it.<\/p>\n<p>Are you a small business that wants to show off the face behind your brand? Do you want to demonstrate how your business helps create positive change? Are you offering an innovative product that needs an educational \u201chow-to\u201d video?<\/p>\n<p>Regardless of your reasoning, determining the \u201cwhy\u201d behind your video content will help make sure you can effectively get your point across to viewers.<\/p>\n<h3>2. Who<\/h3>\n<p>There\u2019s no question that your target audience lives at the center of your success. Make sure your video content\u2019s purpose aligns with your buyer personas to guarantee a positive reaction.<\/p>\n<p>Video content is a great way to create an emotional connection with your customers, so creating the right emotions and <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/6-examples-genius-brand-storytelling-see\/\">telling the right story<\/a> is key.<\/p>\n<h3>3. What<\/h3>\n<p>You may already have an idea of what kinds of video content you\u2019ll create after reading about some of your options above. But before nailing down your video style, make sure it\u2019s relevant to the needs and wants of your audience. Remember, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/\">answering your audience\u2019s questions<\/a> via video content is one of the best ways to establish credibility in your industry.<\/p>\n<h3>4. Where<\/h3>\n<p>It\u2019s important to decide what your final product will look like before figuring out where you\u2019ll share your company\u2019s videos. Short videos for entertainment are ideal for platforms like TikTok, but longer, educational videos should be shared on a channel like YouTube.<\/p>\n<p>Here\u2019s some options to help you <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-identify-the-right-digital-marketing-channels-for-your-business\/\">decide which channels are optimal<\/a> for your videos\u2019 length:<\/p>\n<ul>\n<li aria-level=\"1\"><em><strong>YouTube:<\/strong><\/em> up to 15 minutes for unverified accounts, up to 12 hours for verified accounts<\/li>\n<li aria-level=\"1\"><em><strong>Facebook:<\/strong><\/em> up to 15 minutes long<\/li>\n<li aria-level=\"1\"><em><strong>Instagram:<\/strong> <\/em>IGTV can be up to 1 hour long, Reels can only be 15 seconds long<\/li>\n<li aria-level=\"1\"><em><strong>LinkedIn:<\/strong><\/em> anywhere between 3 seconds and 30 minutes<\/li>\n<li aria-level=\"1\"><em><strong>TikTok: <\/strong><\/em>up to 10 minutes long<\/li>\n<li aria-level=\"1\"><em><strong>Twitter:<\/strong> <\/em>anywhere between 20 seconds and 2 minutes<\/li>\n<li aria-level=\"1\"><em><strong>Websites:<\/strong><\/em> it\u2019s your call, but keep in mind that shorter videos are better received<\/li>\n<\/ul>\n<p>Most importantly, don\u2019t forget your audience when making a decision. Where do they spend most of their time consuming video content? Choosing the right channel will optimize your chances of reaching new potential customers.<\/p>\n<h3>5. When<\/h3>\n<p>The key to success is <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/blast-the-competition-with-consistency-in-content-marketing\/\">consistency<\/a>. When customers see that your brand is consistent, they know you can be trusted.<\/p>\n<p>Create a <a href=\"https:\/\/divvyhq.com\/content-planning\/creating-a-content-calendar\/\">content calendar<\/a> that outlines what, when and where you\u2019ll post your video content to stay organized and consistent. This way, you won\u2019t have to think too hard about what content you\u2019re going to post.<\/p>\n<h3>6. Measure Your Success<\/h3>\n<p>There\u2019s no way to know if your hard work was worth it without measuring your success. Taking a look at key performance indicators, or KPIs, will help you assess how effective your strategy is:<\/p>\n<ul>\n<li aria-level=\"1\"><em><strong>Views: <\/strong><\/em>the total number of people who watched your video<\/li>\n<li aria-level=\"1\"><em><strong>Impressions:<\/strong><\/em> the total number of times your video was displayed on a user\u2019s screen<\/li>\n<li aria-level=\"1\"><em><strong>View-through rate:<\/strong><\/em> the total number of times your video was watched in its entirety over the number of initial impressions <em>(completed views \/ impressions = view-through rate)<\/em><\/li>\n<li aria-level=\"1\"><em><strong>Watch time: <\/strong><\/em>the total amount of time viewers spent watching your video<\/li>\n<li aria-level=\"1\"><em><strong>Clicks:<\/strong><\/em> The total number of times viewers clicked on your video<\/li>\n<li aria-level=\"1\"><em><strong>Brand lift: <\/strong><\/em>the impact your video made on viewers\u2019 perceptions and behaviors <em>(calculated via survey)<\/em><\/li>\n<\/ul>\n<p>Taking a close look at the metrics above will help you figure out what types of content worked best. After <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-analyze-the-performance-of-your-digital-media\/\">measuring your strategy\u2019s success<\/a>, you can start making changes to your content calendar to maximize your ROI.<\/p>\n<h2>Start Creating Your Video Content Marketing Strategy Today<\/h2>\n<p>In the world of content marketing, creating video content is one of the most effective ways to engage, reach, and convert your audience. Not only that, but it can also be one of the least expensive, time-consuming methods to maximizing your ROI.<\/p>\n<p>Ready to start reaping the benefits of quality video content marketing? Marketing Insider Group can help. Get started today by checking out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a>, or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That\u2019s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube,<\/p>\n<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/creating-video-content-marketing\/\">Read Full post<\/a>","protected":false},"author":60,"featured_media":3356944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 1-2-3 Guide to Creating Video Content Marketing - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Want to maximize your company\u2019s ROI? 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