third of employees<\/a>\u00a0find their workplace complex and difficult to navigate because of a lack of transparent communication.<\/p>\nTackle communication first and then develop a strategy to activate your employees. Just like all the work you\u2019ve been doing to engage your buyers \u2013 exploring new communication channels and then refining your delivery as you learn more about your customers, finding more effective ways to motivate your target audience, and developing more sophisticated content marketing strategies to empower your customers \u2013 it\u2019s time to do it with the people who are the driving force behind your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of<\/p>\nRead Full post<\/a>","protected":false},"author":60,"featured_media":4798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"\nWhat Is Employee Activation? - Marketing Insider Group<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"What Is Employee Activation? - Marketing Insider Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-employee-activation\/","og_locale":"en_US","og_type":"article","og_title":"What Is Employee Activation? - Marketing Insider Group","og_description":"I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? 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