{"id":3357839,"date":"2023-03-28T05:30:13","date_gmt":"2023-03-28T09:30:13","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=3357839"},"modified":"2023-03-27T10:38:36","modified_gmt":"2023-03-27T14:38:36","slug":"how-to-grow-your-small-business-with-data-4-practical-tips","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-grow-your-small-business-with-data-4-practical-tips\/","title":{"rendered":"How to Grow Your Small Business with Data: 4 Practical Tips"},"content":{"rendered":"

It doesn\u2019t matter if you\u2019re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business<\/a>. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers.<\/p>\n

Throughout this guide, we\u2019ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You\u2019ll take both practical behind-the-scenes and public-facing steps to:<\/p>\n

    \n
  1. Get organized.<\/li>\n
  2. Pinpoint your ideal customers.<\/li>\n
  3. Work across channels.<\/li>\n
  4. Offer incentives.<\/li>\n<\/ol>\n

    Before you initiate any changes, however, we suggest that you define your exact needs and goals\u2014both short and long term\u2014and how you will measure your success in addressing them. Make sure to put this down on paper! Your answers will determine the extent to which you\u2019ll want to focus on each suggestion.<\/p>\n

    Ultimately, making these changes to your small business practices will help improve your bottom line. Let\u2019s dive in!<\/p>\n

    1. Get organized.<\/h2>\n

    For your business to make any progress, you must be organized across multiple levels of your operations. While you will likely always face setbacks and hiccups, systemic organization will make the difference between success and failure. Focus your organization efforts around two primary places: your customer database and your inventory management system.<\/p>\n

    Customer Database<\/h3>\n

    Data hygiene has nothing to do with scrubbing your data\u2019s ears. Rather, it is the ongoing process involved in maintaining clean data<\/a> that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean \u2026 and error-free.\u201d<\/p>\n

    You rely on your customer database to make important decisions, personalize customer communications, and generate leads. Databases that contain many errors (whether inaccurate, duplicated, incomplete, or outdated data) can induce huge losses for your business. Take the following steps to clean your business\u2019 data:<\/p>\n